Topic
Tag: consumer behaviour
99 stories
Which One Are You: Data Saver, Binger, Hotspot, Reel Royalty?
Four habit types—Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty—show how India's relationship with the internet changed.
Why Points Alone Don’t Create Brand Loyalty
A marketer's look back at bottle caps, coupon books and Ramon stamps asks whether today's points and tiers create loyalty—or merely dress up a…
Holiday Shoppers Are Starting Earlier and Buying Smarter
Ibotta and Pernod Ricard on earlier holiday carts, thriftier shoppers, and the first-party data that separates trial from repeat purchase.
Jio Story: The Data Behind Chai, Class and Road Trips
From a chai stall UPI payment to a study call and a road-trip map, this is how data became an invisible utility in a…
Jio Story: The 2016 Launch Lesson India’s Marketers Still Use
What the 2016 Welcome Offer taught marketers about resetting category expectations and turning an open data experience into lasting consumer habit.
Dadi’s First Call, the Binger and the Kirana’s Cloud
Five everyday habits show how India moved from data rationing to presence: the saver, binger, kirana, creator and Dadi's first video call.
Rural India is not a separate audience, marketers told
At the Rural Marketing Summit 2026, leaders urged brands to treat rural consumers as aspirational, informed and diverse—not a homogeneous separate market.
Jio Story: The Brief Behind India’s Data Reset
The 2016 Welcome Offer was less a promo and more a brief: remove friction long enough for new habits to form. Here's what marketers…
Jio Story: From Rationing to Routine
From the cyber café timer to the always-on pocket, a look at the small everyday shifts that quietly rewired India's data habits since 2016.
Jio Story: Cricket Finales, Wedding Reels and a One-Phone Huddle
Cricket finales, web-series nights and wedding reels turned one connection into a shared venue. What that means for marketers.
Jio Story: The Quiet Data Under a Normal Day
From UPI at a chai stall to video study groups and family road trip maps, the most telling Jio story is the ordinary day…
Jio Story: Five Lives Built Around Data
A phone, a kirana counter, a late-night queue and Dadi's first video call: how Jio's 2016 data shift became ordinary daily behaviour.