Topic
Tag: consumer behaviour
99 stories
Gen Z wants brand transparency and quality: Rukam Capital
A 4,002-respondent study shows Gen Z in India rewards transparent brands, researches before buying, and uses AI for discovery but not blind decisions.
Vitalife Targets Modern Chaos in New Home-Cooked Food Push
Gokul Agro's Vitalife shifts from oil attributes to behaviour, using new regional films and a Home-Cooked Food Index to promote home cooking.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.