Topic
Tag: consumer behaviour
99 stories
Jio’s 2016 Welcome Offer Was a Habit Engine
The 2016 Welcome Offer reset India's data expectations. Here's what marketers can learn from the shift from cost anxiety to data utility.
When the Cyber Cafe Timer Stopped Mattering
From cyber cafe timers to a phone in every pocket, the 2016 shift from rationed data to unlimited changed how India works, watches and…
Jio Story: The Local Voice Bridge Across India’s Screens
How village-to-city video calls, hostel hotspots, regional creators and festival streams turned local voice into India's digital culture.
Jio Story: Mummy’s Dal Recipe and the Everyday AI Future
When 5G, cloud and AI stop being buzzwords, they show up at the kitchen shelf. Here's what that shift means for marketers.
Festive adex tops ₹60,000 cr as East gets cultural
Regional festivals in East and North-East India are reshaping festive marketing, with ₹60,000 cr-plus adex, local culture and participation-led campaigns.
From Khata Book to Cloud: The Kirana’s New Day
The kirana's familiar khata book is giving way to digital ledgers, reordering how small shops serve repeat customers and see their own business.
Jio’s Ordinary Data Day Behind Chai, Class and Road Trips
Jio's everyday utility is now a chai stall UPI ping, a video-call study group and maps on a road trip: a study in invisible,…
Five Everyday Users Behind Jio’s Data Decade
Five everyday users show how the data decade rewired habits: the saver, the midnight binger, the digital kirana, the creator and Dadi's first video…
What the 2016 Welcome Offer Taught Marketers
The 2016 Welcome Offer bundled unlimited 4G data, voice, video and apps, then reached 100M subscribers in 170 days. Here is what marketers learned.
Jio Story: 2016 Changed the Shape of an Ordinary Day
From rationed data and cyber cafe queues to unlimited plans and a phone in every pocket, revisit the everyday shifts Jio triggered after 2016.
Jio Story: Village Calls, Hostel Wi-Fi and Festivals
From village-to-city video calls to hostel hotspots and regional creators, this Jio Story maps India's everyday media shift.
AI’s Real Role in India’s Festive Marketing
India's festive campaigns are moving from fixed plans to real-time decisions. Here is where AI helps—and where human cultural judgement still wins.