Topic
Tag: Creator Economy
9 stories
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
Noise raises $5.5M to turn everyday people into paid creators
Noise's new funding and pay-per-view model aim to let brands run creator campaigns across thousands of everyday users at lower cost.
IAB Creatorfronts: CFO Buy-In Needs Better Creator Infrastructure
At the first IAB Creatorfronts, platforms and brands admitted that inconsistent measurement, view definitions, and pricing keep CFOs from scaling creator budgets.
Meta One Launches in India at ₹79 With AI and Creator Tools
Meta’s paid subscription starts at ₹79 in India, bundling AI capabilities and professional tools across Instagram, WhatsApp, Facebook and Meta AI.
US Open Creator Backlash: Etiquette Lessons for Brand Marketers
Why the USTA's expanded creator program sparked fan anger—and what marketing teams can learn about briefing, fit, and keeping the game the hero.
Snapchat India Taps Qoruz to Power Creator Discovery
Snapchat India has partnered with creator intelligence platform Qoruz, using Public Profile APIs to bring Snapchat creator discovery into brand planning workflows.
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.
Opraah Promises 48-Hour Creator Payments With New OPay Push
Creator management firm Opraah has launched OPay, promising payments within 48 hours of a campaign going live for its exclusive creators. Here's why it…
Hoopr Names Moushumi Chandra Business Head for East India
Music-tech platform Hoopr has appointed Moushumi Chandra as Business Head – East, betting on regional festive campaigns and licensed music demand.