Topic
Tag: Creator Economy
71 stories
83% of B2B marketers are now running influencer programs
B2B creators are turning expertise into paid partnerships as 83% of marketers pursue influencer programs, with entertaining creators gaining ground.
Instagram’s 2026 Ring Awards Name 25 Global Creators
Instagram names 25 global creators in its second Ring Awards, from Erling Haaland to Subway Takes' Kareem Rahma and Indian model Bhavitha Mandave.
Continuum Media brings AI influencer platform Raise to India
Dubai-headquartered Continuum Media is expanding its AI-powered influencer platform Raise in India under Joy Shrivastava's leadership.
True Palate’s ₹150 cr festive rule: sell occasions, not discounts
True Palate closed FY26 at about ₹150 crore, up 19% YoY, and is planning festive packages instead of discounts. Here's its occasion-led playbook.
Creator Ads Hit $2.06B; Payments Still Run on Spreadsheets
US creator ad spend is projected to hit $2.06 billion in 2026, but payment operations still run on spreadsheets and apps. Here's the fix.
Cheil India Names Geetika Chadha to Lead Samsung Social
Cheil India appoints former Reckitt digital creative lead Geetika Chadha to run social and influencer marketing for Samsung, signalling a creator-led shift.
Jio Story: Five Lives From India’s Data Decade
A data decade is best told through people: the saver, the binger, the kirana owner, the creator and dadi on her first video call.
Cheil India names Geetika Chadha to steer Samsung social
Cheil India appoints Geetika Chadha as AVP-Social & Influencer Marketing for Samsung, adding brand-side and agency experience to the creator push.
Cheil India names Geetika Chadha to lead Samsung social
Cheil India has appointed Geetika Chadha as AVP, Social & Influencer Marketing for its Samsung business, with a clear commerce-led creator mandate.
India’s influencer economy splits as exclusivity turns tiered
Nano and micro creators are juggling rival brands, while celebrities lock in exclusive deals. Here is what the split means for marketers.
Jio Story: Five Routines on One Data Day
The saver, the midnight binger, the kirana owner, the first creator and Dadi's first video call reveal how India moved from data cost to…
Chhattisgarh creator drive hits 12 million views
The state let 11 creators roam 1,000+ km without a script and earned 12 million views, 10% engagement and 80% positive sentiment.