Topic
Tag: Creator Economy
71 stories
Amazon creator links drove 133M product buys in 9 months
Amazon India's creator-led shopping surged as creators influenced 133 million product purchases in Jan-Sep 2026, up 145%, with 75% of creators from non-metros.
Jio Story: Saver, Binger, Shopkeeper, Creator, Dadi
From the data saver to Dadi's first video call, five everyday habits show how India's data question moved from cost to use for one…
9 Navratri days, one Diwali spot: festive decks still fail
Nine days of Navratri open multiple content windows; brands that brief regional creators late end up with dubbed ads. Here's how to plan before…
56% of shoppers want creator input in AI recommendations
IAB research shows 56% of shoppers want creator perspectives in AI product recommendations. Here's how brands, platforms and creators should respond.
The Saver, the Binger, the Kirana Owner and Dadi
From the data saver to Dadi's first video call, five daily habits trace how India's relationship with data moved from cost to culture.
Meta’s Q3 ad revenue hits $63.1B, up 26%
Meta's Q3 ad revenue rose 26% to $63.1 billion as AI-driven conversion gains lifted ad pricing. Here's what that means for advertisers.
Jio Story: What a Saver, Binger, Kirana and Dadi Teach Marketers
From a data saver to Dadi's first video call, five everyday habits carry the arc from 2016's data reset to India's next digital chapter.
Jio Story: The Five Routines That Outgrew the Data Meter
Five everyday routines—saver, binger, kirana owner, creator, Dadi—show what changed when data stopped being the story.
Jio Story: Five People, One Data Habit at a Time
Five ordinary routines show how unlimited data became background utility: the saver, binger, kirana owner, creator and Dadi's first call.
Jio Story: Five Lives That Show What Data Is For
A data saver, a midnight binger, a kirana owner, a creator and a grandmother on her first video call show how Jio became daily…
Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty
From rationed data to Reel Royalty, India's habits settled into four behavioural archetypes. Here's what they teach marketers.
Jio Story: Saver, Binger, Kirana, Creator, Dadi
Five everyday lives show how a connectivity habit became India's shared marketing layer—from rationed data to always-on culture.