Topic
Tag: Creator Economy
72 stories
ADWEEK’s Creator Economy Power List Closes December 7
ADWEEK has opened entries for its inaugural Creator Economy Power List, honouring the executives behind creator-led marketing. Deadline: December 7.
Festive adex set to reach ₹62,000 cr; digital takes 67.8% share
India's festive advertising is projected to rise up to 15% to ₹60,000-62,000 crore in 2026, with digital grabbing 67.8% as quick commerce and creators…
What’s In and Out at Advertising Week NY 2026
From AI-made UGC to robots handing out samples, the Advertising Week New York 2026 agenda signals a shift in creators, retail media and measurement.
Creator agency fees are marketing’s next transparency test
Only 42% of marketers say creator agency fees are fully transparent. Bundled deals may leave 35% for talent. Here's what to ask.
Kusha Kapila and Meta’s Arun Srinivas on Reels Discovery
At FICCI Frames 2026, Kusha Kapila and Meta India VP Arun Srinivas discussed why engagement and AI-led discovery now beat follower count on Reels.
Ather Energy, Nykaa Make Contagious Brands Report 2026
Contagious Brands Report 2026 names Ather Energy and Nykaa among 45 global brands moving beyond products to build distinctive consumer experiences.
Crearo Launches AI Platform to Consolidate Content-Led Marketing
Gurugram-based Crearo has introduced an AI-powered platform that combines campaign planning, creator discovery, content, amplification and analytics.
Crearo Unifies AI-Led Planning, Creators and Amplification
The Gurugram-based platform claims one workflow for campaign planning, creator collaboration, meme creation and amplification across social and publisher networks.
MESC Names KlugKlug Official Influencer Intelligence Platform
MESC signs MoU with KlugKlug to use its 455-million-creator AI database for talent discovery, skilling and data-led creator economy growth in India.
YouTube Bets Big on AI and Live Tools for Creators
YouTube's Made On event rolled out AI custom feeds, Ask YouTube upgrades, live gamification and pre-publish A/B tests to keep creators inside its ecosystem.
YouTube Shopping expands in India as creator payouts surge 160%
YouTube adds Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ to its Indian affiliate programme as creator payouts rise 160% and new AI tools arrive.
YouTube Shorts Series Brings Episodic Structure to Creators
YouTube has added TV-style seasons and episodes to Shorts, giving Partner Program creators a built-in way to build bingeable vertical stories.