Topic
Tag: Creator Economy
72 stories
Creator Deals Shift From Brand Fees to Startup Equity
Creator platforms Cherub and JERi are connecting creators to startups for advisory, angel investing and sweat equity deals as the creator economy matures.
YouTube unveils conversational editing for Shorts and Create
YouTube's conversational editing tool will arrive in Shorts and YouTube Create in early 2027, letting creators make AI-assisted edits in natural language.
YouTube Adds GIF Comments and Paid Fandom Tools for Creators
YouTube is rolling out GIF comments, TV voice comments, paid members-only communities and Hype with Jewels to help creators monetise fandom.
YouTube’s Ask YouTube Becomes an AI Shopping Companion
YouTube is turning its conversational Ask YouTube feature into a shopping companion with product comparisons and follow-up questions, tapping creator trust.
YouTube adds AI creator tools, Shorts A/B tests and live dubbing
YouTube rolls out Ask Studio, dynamic thumbnails, Shorts A/B testing, live auto-dubbing and new shopping features for creators.
YouTube India: Long Videos Win Watch Time, Mid-Length Wins Reach
New YouTube India data shows 22+ minute videos generate 2.2x watch time, while sub-13 minute videos win reach and subscribers—what creators should choose.
Creator Upfronts Can’t Just Copy TV’s Playbook
Arcade held Europe’s first creator upfront as firms test TV-style selling. Unlimited inventory and fragmented talent mean the model needs a rethink.
Abheet Singh Bagga Exits SuperYou to Co-Found ENRJI
Abheet Singh Bagga leaves SuperYou to co-found ENRJI with fitness creator Chirag Barjatya, targeting India’s functional energy candy market.
AnyMind launches AnyCreator Stream for live creators in India
AnyMind Group has brought AnyCreator Stream to India, connecting YouTube Live creators with campaign discovery, performance metrics and earnings tools.
AnyMind Group Launches AnyCreator Stream in India
AnyMind Group's new platform helps creators track live performance, manage earnings and join brand campaigns via YouTube Live.
Umang Bedi’s AI Content Bet at VerSe
As VerSe Innovation CEO Umang Bedi marks his birthday on September 20, we look at his path from Facebook and Adobe to AI-led content.
Atlanta’s Creative Economy Is Redefining Brand Storytelling
A Brandweek panel explores why Atlanta's creator pipelines, incentives and partnership models are changing how brands invest in entertainment.