Topic
Tag: entertainment marketing
6 stories
UNDRESS reframes men’s intimatewear on JioHotstar’s Rizz Master
UNDRESS has signed on as presenting brand for JioHotstar Tadka's dating show Rizz Master, aiming to move men's intimatewear beyond comfort and function.
Club FM Launches Amplified for Independent Music
Club FM has launched Amplified, Kerala’s first radio show for independent music, built across radio, video and a live festival planned for next year.
WPP OpenDoor and Snapchat Build Gen Z AR Watch Party
WPP OpenDoor and Snapchat India hosted Prime Video's The Revolutionaries cast for a creator watch party, custom AR Lens and social-first Gen Z push.
Pankaj Kalra Joins ZEE Music Company as Director-Marketing
Pankaj Kalra joins ZEE Music Company as Director-Marketing, bringing over a decade of music and media marketing experience from Saregama, Hungama and more.
Atlanta’s Creative Economy Is Redefining Brand Storytelling
A Brandweek panel explores why Atlanta's creator pipelines, incentives and partnership models are changing how brands invest in entertainment.
Hero Xtreme gifts bikes to Khatron Ke Khiladi stars and host
Hero Xtreme gifted bikes to all 13 Khatron Ke Khiladi contestants and host Rohit Shetty, turning a TV sponsorship into a performance-led reward moment.