Topic
Tag: Event Marketing
2 stories
US Open Creator Backlash: Etiquette Lessons for Brand Marketers
Why the USTA's expanded creator program sparked fan anger—and what marketing teams can learn about briefing, fit, and keeping the game the hero.
Network18’s Mana Run Brings Fitness IP To Vizag’s RK Beach
Network18's Mana Run rolled into Visakhapatnam with thousands of runners at RK Beach and eight-plus sponsor categories. What the event IP playbook signals for…