Topic
Tag: generative AI
23 stories
81% of Indian Marketers Use AI, But Data Gaps Limit Results
Salesforce's 2026 State of Marketing finds 81% of Indian marketers have adopted AI, but fragmented data is blocking personalisation and measurable returns.
AI trust, not AI volume, is marketing’s next edge
ETBrandEquity says consumer confidence in how brands use AI, not AI volume, will be marketing's next edge.
Salesforce’s AI Agent Found 10,000 Broken Links in Hours
Salesforce CMO Erin Oles says buyers skip the old funnel. An AI agent found 10,000 broken links in hours, saving 5,000 human hours.
AI Cuts Creative Production Costs Tenfold: OpenArt
OpenArt says AI creative tools are production-ready, removing friction rather than people—and enterprise controls matter when teams scale.
Two-Person Agency Clears $2M Revenue With AI-First Model
Toronto shop BaD Mktg runs on two founders, freelance help and AI. The result: $2M in three years and concepting cut from six weeks…
Google’s New AI Content Rules Require Human Review, Not Reset
Google now wants publishers to manually review AI-generated titles, metadata and copy before publishing, but it still won’t promise a traffic recovery.
Synthetic Audiences Are Moving From Tests Into Media Plans
Agencies and brands are testing campaigns on AI-generated synthetic audiences, cutting research time and reshaping media planning decisions.
Goodwipes AI spoof sidesteps a $700K production shoot
OK Future's AI spoof for Goodwipes skipped a $700K shoot and hit 1.5M Reddit views in four days, but the pace was unsustainable.
Zee5, Google Cloud turn 1,200 titles into 13,000 AI clips
Zee5 and Google Cloud have launched Clips, an AI-powered vertical short-video experience that turns long-form titles into 13,000 discovery clips.
Data Busts 7 AI Search Myths Marketers Still Believe
AI and traditional search are growing together, not competing. New data shows AI-driven traffic is real but massively undercounted in analytics.
OpenAI Launches Dots, an Always-On AI Agent for Work
OpenAI's always-on AI agent Dots plugs into 4,000+ apps with read-only proactive research, approval guardrails and business use cases.
AI speeds marketing up, but decision quality still lags
Generative AI can accelerate drafts and variants, but faster output doesn't fix unclear briefs or weak decision criteria. Here's where marketers should shift focus.