Topic
Tag: generative AI
23 stories
DXC CMO: Start with outcomes to make AI innovation stick
DXC Technology CMO Anthony Pappas on becoming customer zero, pairing Claude with human review, and why AI is an amplification tool, not a replacement.
81% of Creatives Use AI, Yet Tool Churn Persists
Luma's 2026 survey of 760 creative professionals shows high AI adoption but heavy tool churn, with agencies ahead and video still catching up.
Why Scaling AI Marketing Output Creates Approval Bottlenecks
More AI output doesn't help if approvals can't keep up. Here's how marketing teams can rethink review, testing and decision workflows.
A Four-Pillar AI Governance Framework for Marketing
A practical framework for marketing leaders to manage AI privacy, copyright and human oversight risks with cross-functional governance.
AI Brand Recommendations Vary Widely by Market: FTA Global
New FTA Global research across 12 cities finds nearly 3 of top 5 AI-recommended brands change outside New York and English contexts.
Agency AI Bills Get More Complex as Token Costs Rise
Agencies are juggling AI subscriptions, token fees and talent costs as metered usage spreads, forcing new contracts and client billing models.
AI-R Studio Wins Higgsfield’s Inaugural AI Adathon
AI-R Studio won Higgsfield's inaugural AI Adathon for a self-aware spot that turns AI production anxiety into campaign-ready creative—plus $50K in credits.
Why Companies Measure AI Against the Wrong Goal
New Epsilon and Forrester research shows most marketers use AI for productivity but grade it on revenue. Here is how to close the gap.
Inside the Scramble to Measure Brand AI Visibility
Digiday reports brands are shifting budgets and hiring AI search leads as ChatGPT, Google and Copilot cite wildly different sources.
Nestlé India’s Nescafé AI Cover Shortens Creative Path
A LinkedIn post by Nestlé India's Manish Tiwary shows how generative AI is compressing the distance between marketing ideas and creative execution.
Suno’s v6 AI Music Models Are Trained on Licensed Music
Suno has launched v6, an AI music model family it says was trained on licensed catalogues from Warner, BMG and Believe, as copyright lawsuits…