Topic
Tag: Indian Marketing
13 stories
SRK tops TV celebrity ads as volumes drop 17%
TAM AdEx data shows Bollywood and cricket still dominate TV celebrity endorsements, but celebrity-led ad volumes shrank 17% in Jan-Sep 2026.
Durga Puja 2026: brands trade festive ads for purpose-led stories
From Sonagachi women co-creating an idol to inhaler checks at pandals, a look at how brands used Bengal's biggest festival for culture-led storytelling.
The Shared Memory Cue Behind Jio’s First Video Call Home
Shared memories like Jio's first video call home work because a common trigger meets a personal face. Here's how brands can build on them.
Why ‘My First Video Call Home’ Still Feels Collective
Why 'my first video call home' became a collective memory, and what it teaches marketers about building on shared moments.
Jio Story: The Nostalgia Layer Brands Can’t Buy
Why a first video call home and the 2016 data moment became collective nostalgia—and how brands can borrow a memory without hijacking it.
Jio’s Data Decade: Which of the Four Archetypes Are You?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty show how India’s data habits reshaped marketing’s brief.
Jio Story: The Ordinary Day Test for 5G, Cloud and AI
Jio's next chapter is not about faster specs. It is about 5G, cloud and AI showing up in ordinary moments like a dal recipe.
The Saver, the Binger and Dadi’s First Call
From the data saver to Dadi's first video call, five everyday habits show what Jio's 2016 data reset changed for India's marketers.
Why India’s First Video Call Home Became a Shared Jio Memory
Shared memories turn a data launch into collective nostalgia. Here's why the first video call home still works for Indian brands.
How Fogg’s “Kya Chal Raha Hai?” Made No Gas a Category
Fogg’s “Kya Chal Raha Hai?” turned a functional difference—no gas, only perfume—into a catchphrase that reshaped India’s deodorant aisle.
India DigiPlus Awards 2026: Top Digital Winners Revealed
India DigiPlus Awards 2026 named The House of Abhinandan Lodha Brand of the Year, with Wavemaker and Infidigit leading the agency wins.
DigiPlus Fest 2026: AI, CTV and the ₹56,400 cr digital push
ETBrandEquity's summit on 25 September will map how AI, connected TV and omnichannel measurement are reshaping Indian marketing.