Topic
Tag: Marketing News
41 stories
Creator Deals Shift From Brand Fees to Startup Equity
Creator platforms Cherub and JERi are connecting creators to startups for advisory, angel investing and sweat equity deals as the creator economy matures.
Creator Upfronts Can’t Just Copy TV’s Playbook
Arcade held Europe’s first creator upfront as firms test TV-style selling. Unlimited inventory and fragmented talent mean the model needs a rethink.
LTM Partners with Shekhar Kapur on AI Storytelling
LTM has named filmmaker Shekhar Kapur strategic advisor to its BlueVerse Craft unit, aiming to scale AI-powered creative capabilities for enterprises.
What CNN’s Engagement Play Teaches Media Brands About Loyalty
At Brandweek 2026, CNN leaders said loyalty between news cycles comes from familiar hosts, pop-culture relevance and brand integrations that protect trust.
Samsonite Elevates Tainwala to CBO for India, Middle East
Samsonite South Asia elevates Anushree Tainwala to chief business officer and executive director for India, South Asia and 28 Middle East markets.
Asian Footwears Names Delhi Railway Platforms; Dhoni Leads
Asian Footwears has secured naming rights for Platforms 14-16 at New Delhi Railway Station, using MS Dhoni to reach over 10 lakh daily commuters.
flydubai Names Butalia SVP, Brand Marketing & Communications
The Dubai-based airline picks Tata Group veteran Siddhartha Butalia to lead corporate brand, marketing, PR, internal comms and reputation.
Mattel Adds Bluey to Barbie, Hot Wheels in Global Licensing Deal
Mattel is licensing Bluey across Fisher-Price, Barbie, Polly Pocket, Hot Wheels and UNO as it shifts from toy maker to fandom-driven brand manager.
Kroger Retail Media Profit Jumps 24% in Q2
Kroger Precision Marketing grew profit 24% in Q2—its best retail media growth since 2021. Here’s what marketers should track next.
Turtle Wax widens India marketing chief’s role to ASEAN
Dibya Swarup Panigrahi now leads marketing and growth strategy for Turtle Wax across India and ASEAN, spanning brand architecture, retail DIY and professional detailing…
BharatPe Names Yugal Tiwari Product and Marketing Chief
BharatPe has named former Paytm product leader Yugal Tiwari as Chief Product and Marketing Officer, uniting product and marketing under a single mandate.
Ganesh Chaturthi 2026: Brands Turn Tradition Into Campaigns
From Paper Boat's nostalgia to Blinkit and Domino's GPS tributes, a look at how brands celebrated Ganesh Chaturthi 2026 with distinctive ideas.