Topic
Tag: Marketing News
41 stories
Havas grows 2.5%; second-tier holdcos still blur
Second-tier holdcos are pitching scale with agility, but consultants say only a few have a clear enough story to survive the Red Ocean.
Fujifilm India Signs Rashmika Mandanna for Imaging Push
Fujifilm India names Rashmika Mandanna ambassador for its imaging solutions business to reach younger consumers and push instant photography.
Diageo India elevates Mohit Cherian to VP Customer Marketing
Diageo India promotes Mohit Cherian to Vice President – Customer Marketing after brand roles on Royal Challenge and McDowell's No.1.
Kalyan Jewellers Navratri Film Frames Shakti as Family Strength
Kalyan Jewellers' Navratri film follows women through diya-lit rituals, jewellery moments and garba, selling tradition instead of the showroom.
MDH’s Asli Masale Sach Sach jingle still carries the brand
How MDH's "Asli Masale Sach Sach, MDH MDH" jingle became a decades-long memory hook and still anchors new range films. A throwback ad watch.
ITC Completes Yoga Bar Buyout With ₹645 Crore Deal
ITC has bought the remaining 52.5% of Yoga Bar parent Sproutlife Foods for ₹645 crore, making the D2C nutrition brand a wholly owned subsidiary.
Dr Sandeep Goyal Elected AAAI President, Jaydeep Gandhi VP
Rediffusion chair Dr Sandeep Goyal takes over as AAAI president for 2026-27, with Jaydeep R Gandhi as VP and a new elected board.
Dheeraj Sinha Re-elected President of The Advertising Club
The Advertising Club has named its 2026-27 leadership. Dheeraj Sinha continues as President for a second term as the Club pushes wider engagement.
Axis Bank’s ‘open’ campaign shifts from features to habit
Axis Bank's seven-film 'open ki aadat pad jaayegi' push uses everyday settings to show how digital banking convenience raises customer expectations.
Moving Walls plugs DOOH into Magnite across APAC
Moving Walls has connected its LMX supply-side platform to Magnite, making Asia-Pacific digital out-of-home inventory biddable via CPM buys.
Doceree Names 25 AI Leaders Shaping Healthcare Marketing
Doceree's inaugural AI Health 25 awards honored 25 executives from pharma, medtech and agencies for applying AI to healthcare marketing.
McDonald’s Media Network Targets $1 Billion Ad Revenue
McDonald's is pitching its customer data to advertisers with a new commerce media network spanning app, kiosks, menu boards and stores.