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Tag: Marketing News
41 stories
Droga5 global CEO Mark Green dies at 53
Mark Green, global CEO of Droga5 and The Monkeys co-founder, died suddenly in New York at 53, leaving a succession test ahead.
Starbucks India Names Mitali Maheshwari Product & Marketing Director
Tata Starbucks promotes Mitali Maheshwari, a former Red Bull brand head, to lead product and marketing as India's café market heats up.
Tata Starbucks Elevates Mitali Maheshwari to Product & Marketing
Tata Starbucks India promotes Mitali Maheshwari to Director – Product & Marketing, signalling a bigger bet on product-led, regionally relevant brand growth.
Gowardhan turns Saif Ali Khan’s KBC ghee joke into a brand film
Gowardhan turns Saif Ali Khan's long-running KBC ghee joke into an Instagram Live brand film, closing the loop on a viral fan moment.
WPP Media names Prachi Narayan partnerships head for Google unit
WPP's dedicated Google unit names Prachi Narayan as Head of Partnerships, adding over two decades of content, IP and branded entertainment experience.
Five Human Habits That Tell India’s Jio Story
From the data saver to Dadi's first video call, five daily rituals show how India moved from worrying about data cost to asking what…
17 years of brand relevance work lands Volvo Car India top job
Volvo Car India elevates Anuj Somani to head, integrated marketing and performance after five years and four roles at the automaker.
AAAI opens regional chapters in north, south and east India
AAAI has named chairs for new North, South and East India chapters to run local workshops, fireside chats and peer-learning forums.
Netflix Ad Suite Adds 20+ Conversion Events and Trade Desk
Netflix's ad platform adds a new pixel, 20+ lower-funnel events, and Trade Desk audiences as it races to double ad revenue.
Luminous Solar turns Kolkata alpona into a glowing installation
Luminous Solar's Alo’r Alpona turns a Kolkata Durga Puja floor art into a solar-charged installation that glows after dark.
Global X ETFs bets its $93B platform on biggest ad push
The $93 billion ETF provider debuts a redesigned website, refreshed identity and its largest integrated ad push after nine months of research.
MICA Elevates Ruchi Tewari as Chief Marketing & Experience Officer
MICA has named Prof. Dr. Ruchi Tewari as Chief Marketing & Experience Officer, signalling a sharper focus on brand and stakeholder experience.