Topic
Tag: Marketing Strategy
76 stories
Which Data Persona Fits You? Saver, Binger, Hotspot, Reel Royalty
A marketer's field guide to four everyday data personalities India built after 2016: the saver, binger, hotspot and reel.
Jio Story: The Quiet Data Under a Normal Day
From UPI at a chai stall to video study groups and family road trip maps, the most telling Jio story is the ordinary day…
Swiggy unifies brand and performance, lifts recall by 6 points
Swiggy merged its brand and performance teams after recall went flat for over six quarters. The move lifted Gen Z recall by 6 points…
When the Cyber Cafe Timer Stopped Mattering
From cyber cafe timers to a phone in every pocket, the 2016 shift from rationed data to unlimited changed how India works, watches and…
Jio Story: The Local Voice Bridge Across India’s Screens
How village-to-city video calls, hostel hotspots, regional creators and festival streams turned local voice into India's digital culture.
Which Data Decade Archetype Are You?
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty: four consumer types that explain India's post-2016 data decade.
Brand Safety for Kids: Put Experience First, Logo Second
KidZania says child-facing brand safety should start with what the child gains, not where the ad appears—and offers a three-question screen and a logo-removal…
AI can draft, but marketers must own the decision
A veteran marketer says AI should assist execution, not own strategy. Here's where to draw the line, question recommendations, and stay accountable.
Marketing Automation Is Moving Faster Than Customer Trust
Hyper-efficient funnels can lift short-term metrics while eroding customer trust and marketer agency. Here's where to draw the line and what to protect.
From Khata Book to Cloud: The Kirana’s New Day
The kirana's familiar khata book is giving way to digital ledgers, reordering how small shops serve repeat customers and see their own business.
Why Brands Build on Shared Memories Like Jio’s 2016 Moment
The first video call home became a collective memory. Here's the psychology behind that shared moment and why brands build on it.
3 Questions to Separate Useful AI Advice From Noise
Much of today's AI advice is questionable. A three-question filter can help marketers separate useful guidance from hype before spending tokens and budget.