Topic
Tag: Marketing Strategy
76 stories
Turn customer silence into smarter email automation
Customer signals include what users stop doing. Here's how to turn skipped steps and silent churn into automated emails without adding new data.
AI Raises Customer Expectations Faster Than It Fixes CX
Alchemer's 2026 survey finds 89% of consumers say AI hurt their CX, 44% struggle to reach a human, and 43% would pay for human…
WPP Media sees quick commerce driving 50% of e-retail growth
WPP Media India's playbook sees quick commerce contributing 45-50% of incremental e-retail GMV through 2030, led by Tier 2+ shoppers.
The CMO Survival Playbook: Execution, CFOs and AI
Jessica Apotheker of BCG on why CMOs get squeezed, why granular execution matters, and how AI should be framed as a growth lever, not…
Ather Energy, Nykaa Make Contagious Brands Report 2026
Contagious Brands Report 2026 names Ather Energy and Nykaa among 45 global brands moving beyond products to build distinctive consumer experiences.
AI speeds marketing up, but decision quality still lags
Generative AI can accelerate drafts and variants, but faster output doesn't fix unclear briefs or weak decision criteria. Here's where marketers should shift focus.
Commerce Media Is Redefining Retail Media Evaluation
Retail media is evolving into commerce media. Marketing leaders need new criteria: purchase intent, incrementality and transaction proximity.
India’s CTV Boom Pushes Brands Past the One-TVC Model
India's CTV audience has crossed 200 million. Marketers are moving from one hero TVC to modular, audience-specific creative systems.
Why Trust & Will Uses TV to Build Brand Trust
A Brandweek 2026 session shows how the digital estate planning brand uses linear TV, CTV and consistent creative to signal legitimacy.
Walmart and Tunnl on Making Brand Affinity Measurable
At Brandweek 2026, Walmart and Tunnl showed how audience intelligence can turn community goodwill into measurable sales and preference.
How HYROX India Scaled to 15,000 Racers with Zero Paid Ads
HYROX India has grown from 1,600 to around 15,000 participants with zero paid marketing, relying on community word-of-mouth and selective brand partnerships.
AI Chatbots Are Pushing Shoppers Away From Purchases
A Semrush survey finds 81% of chatbot-using shoppers have skipped a purchase on AI advice. Here's what marketers should watch.