Topic
Tag: Marketing Technology
14 stories
Salesforce buys Cresta to bring AI voice agents to calls
Salesforce signs a deal to acquire Cresta, adding AI voice agents and real-time rep guidance to its Agentforce push—price undisclosed.
Composable martech is now core to AI-first marketing stacks
Composable martech is moving from niche idea to default architecture. A free Nov. 4 MarTech panel maps how teams can modernize without a full…
Google’s Gemini adds small business marketing and finance tools
Google is turning Gemini into a small business hub with brand, marketing and finance tools, rolling out globally to all Gemini app users in…
Salesforce to Buy Braze for $5.66 Billion
Salesforce is acquiring customer engagement platform Braze for around $5.66 billion in cash. Here's what it means for real-time martech stacks.
AI Is Reshaping Marketing and Tech Teamwork
Industry leaders at ADWEEK House say shared data, consistent schema and human judgment are becoming the new requirements as AI reshapes marketing teams.
AI Budgets Outgrow ROI Proof as Only 10.8% of Agents Scale
Companies are funding AI faster than they can prove its value. Just 10.8% of agent projects are fully scaled, and 40.2% of martech leaders…
OpenAI Launches Dots, an Always-On AI Agent for Work
OpenAI's always-on AI agent Dots plugs into 4,000+ apps with read-only proactive research, approval guardrails and business use cases.
Martech category labels have stopped meaning much
A six-year study of DXP homepages shows vendors changing labels faster than products. Learn how to check release notes before your next vendor call.
MarTech+ Summit 2026: AI, Silos and Martech ROI
ETBrandEquity's MarTech+ Summit 2026 in Gurugram will examine how AI is breaking silos and accelerating growth, with Gartner data on martech utilisation.
Composable vs Packaged CDP: A 4-Point Evaluation Framework
Four criteria—data infrastructure, engineering capacity, real-time latency, and cost—help marketing teams choose between composable and packaged CDPs.
Adobe Expands Free AI Training, Sets 30M Learner Goal
Adobe’s Digital Academy tops 3 million learners in 2026, with India partnerships and free LinkedIn courses for marketers, plus this week’s AI martech releases.
Agency AI Bills Get More Complex as Token Costs Rise
Agencies are juggling AI subscriptions, token fees and talent costs as metered usage spreads, forcing new contracts and client billing models.