Topic
Tag: Pharma Marketing
4 stories
India Panel to Review Pharma Marketing in Two Months
A NITI Aayog-led committee will examine pharmaceutical marketing oversight and recommend stronger enforcement within two months of its first meeting.
Health Marketing’s Shift: From Information to Navigation
As smartwatches, social feeds and AI chatbots become first health touchpoints, brands must move from broadcasting information to navigating patient journeys.
Doceree Names 25 AI Leaders Shaping Healthcare Marketing
Doceree's inaugural AI Health 25 awards honored 25 executives from pharma, medtech and agencies for applying AI to healthcare marketing.
GLP-1 Coverage Cuts Push Marketers Into a DTC Rethink
US employers are pulling back on GLP-1 weight-loss coverage, splitting the audience and forcing pharma marketers into trust-led, direct-to-consumer brand building.