Topic
Tag: Product launch
7 stories
P&G India showcases launches as 50% men flag fading sprays
P&G India’s Mumbai creator event launched Old Spice stick, Head & Shoulders, Vicks, Whisper and Ariel products with science-led proof.
Hansaplast targets 13 crore urban children with Jonty Rhodes
Hansaplast's new printed plasters, fronted by Jonty Rhodes, use play and collectibility to reach India's 13 crore urban children.
WPP Media’s commerce-first playbook for brand launches in India
WPP Media India's new playbook says validate launches with real shopping behaviour first. Tier 2+ cities drove 65% of new e-retail shoppers in 2024-25.
WPP Media sees quick commerce driving 50% of e-retail growth
WPP Media India's playbook sees quick commerce contributing 45-50% of incremental e-retail GMV through 2030, led by Tier 2+ shoppers.
Beats 360: Kendall Jenner Stars in Custom Headphones Push
Beats 360 debuts swappable ear cushions and a surreal campaign with Kendall Jenner playing every role. Here's what marketers should know.
What Big Brands Can Actually Learn From Insurgent Rivals
Challenger brands win on structure, not just style. Here is how established marketers can borrow insurgent principles without faking authenticity or losing scale.
DataQuark Launches QUARK VITALS AI Suite for Marketers
LS Digital's DataQuark has launched QUARK VITALS, a four-part AI suite linking data trust, audience targeting, channel choice and creative decisions.