Topic
Tag: Retail Marketing
21 stories
AI Traffic Drives 83% More Revenue Per Visit: Adobe
Adobe finds AI-referred shoppers now convert 90% better and bring 83% more revenue per visit, but average homepages score just 63% on AI readability.
Inorbit Malls grows from four to eight malls in 22-year campaign
Inorbit Malls marks 22 years with 'Feels Like Inorbit', a five-senses-led brand campaign as its portfolio grows from four to eight malls.
What Blinkit’s ₹5,206 Crore Revenue Teaches Quick Commerce
Blinkit's ₹5,206 crore FY25 revenue caps a category built on 10-minute delivery—and shows what happens when the growth story hits financial reality.
Amazon India turns low prices into a detective-led festive campaign
Amazon India and RVCJ Media cast Kavita Kaushik as a detective to make festive deals feel trustworthy across three category-led films this season.
BIG W’s new Christmas film puts mums at the finish line
BIG W and 72andSunny return with How good’s Christmas?, using real mums and a familiar character to sell the calm after the Christmas rush.
Bata’s next marketing battle: from 93% awareness to sales
Bata India uses Rakul Preet Singh's comfort story to push festive footwear, as its 93% awareness shifts focus to consideration, footfall and sales.
Kirana to Cloud: The Corner Shop Learns to Anticipate
From khata book to cloud, India's corner shops are turning daily memory into searchable service. What changes for the shop and its customers?
Morrisons turns fresh produce into Halloween monsters
Morrisons and Leo UK launched Market Street Monsters, an OOH push using fruit and veg to make seasonal value feel playful until 31 October.
Realme outlines 2027 India roadmap around marketing and retail
Realme’s CMO reassures Indian partners with a 2027 plan that ties a stronger smartphone portfolio to marketing, retail alignment and post-launch engagement.
Chumbak’s Festive Ad Pushes Personal Gifts in Seven Cities
Chumbak's new festive campaign asks shoppers to skip predictable gifts and pick presents that match the person, with film, print and store rewards.
How Brooks Brothers and Eddie Bauer rebuild legacy brands
An Adweek Adspeak conversation unpacks how Brooks Brothers and Eddie Bauer are turning decades of brand equity into modern retail relevance.
MSQ Group Acquires January Digital to Scale US Media
London-based MSQ Group has acquired January Digital, a 14-year-old US media and strategy agency, to scale its American media offer and win larger clients.