Topic
Tag: Retail Marketing
21 stories
Amazon Now doubles to 120+ cities before Great Indian Festival
Amazon Now has expanded to 120+ Indian cities, doubling its footprint in two weeks before the Great Indian Festival, with plans to reach 300…
The Outset Shuts Down: A Celebrity Branding Lesson
Scarlett Johansson's skincare brand The Outset is winding down. Here's why retail reach wasn't enough and what founder-led brands can learn.
Scooter’s New Wave: Selling the Last 3 Feet
Campaign Brief's The New Wave features Scooter, the retail agency selling a sharper edge: influencing buyer behaviour at the last 3 feet.
How Shoppers Stop grew ATV for 15 quarters
Shoppers Stop has grown average transaction value for 15 straight quarters with AI-assisted personal shoppers, loyalty perks and local merchandising.
Walmart and Tunnl on Making Brand Affinity Measurable
At Brandweek 2026, Walmart and Tunnl showed how audience intelligence can turn community goodwill into measurable sales and preference.
Interio by Godrej’s UPMODS Campaign Puts Personalisation First
Interio by Godrej's UPMODS film turns a family sofa debate into a lesson in personalisation, backed by 1,750+ possible configurations.
Jockey India Launches 150 Years Young Campaign
Page Industries launches Jockey's '150 Years Young' campaign in India, spotlighting category expansion, manufacturing scale and 100,000+ retail doors.
Samsung India Cuts 80-100 Jobs in Sales and Marketing Roles
Samsung India has cut 80-100 TV and appliance jobs, with up to 25% of electronics sales and marketing staff at risk and a second…
Vijay Sales Signs Rahul Dravid as Brand Ambassador
Vijay Sales has named Rahul Dravid its brand ambassador, with the cricketer fronting TV, digital, in-store and festive campaigns through the year.