Topic
Tag: Retail Media
40 stories
Affle Buys Perion for $420M as Open-Web Shrinks
Affle will buy adtech firm Perion for $420 million all-cash, a 34.5% premium, taking it off Nasdaq as open-web consolidation accelerates.
LS Digital launches Commerce One as pilot ad revenue lifts 25%
LS Digital's Commerce One unifies D2C, marketplace and quick commerce growth. Early pilots show a 25% ad revenue lift and 22% lower ACOS.
Affle to acquire Perion for $420 million
Affle signs a $420M all-cash deal to buy Perion, adding retail media, CTV and DOOH scale to its CPCU model in developed markets.
468 million Roblox interactions win a 2026 Digiday Award
Adidas and Gamefam won a 2026 Digiday Award after a Roblox activation drew 468 million brand interactions in four weeks. Poppi and Walmart Connect…
Ad spend eyes $1.34T, but Q4 confidence is fragile
Global ad spend is forecast to hit $1.34 trillion in 2026, but buyers are shifting to measurable channels and watching political risks.
Walmart’s ad business grew 38% as it pitches direct
Walmart Connect is bypassing agencies to pitch brands directly on lift studies before holiday ad deals, as Q4 ROI scrutiny rises.
Amazon TNF ads convert non-sellers and Colgate sees 8x lift
Amazon's Thursday Night Football is working as a two-sided ad pitch: a DSP gateway for non-sellers and an 8x-lift full-funnel case for Colgate.
Jio Story: What Changed Between Cyber Cafe and Pocket
From rationed megabytes and cyber cafe queues to a data connection in every pocket, here's how the everyday shifted—and what it means for marketers.
How Brands Turn Purpose Into Customer Belief
At ADWEEK House, leaders from DICK'S, Fluent, DNA Vibe and FootballHer shared why authentic purpose—not performative positioning—turns trust into business growth.
After the Holiday Peak: Turning Seasonal Joy Into Loyalty
How Goodwipes and Roundel turn holiday shopping spikes into year-round habits by solving pain points, showing up at personal moments, and delighting communities.
CTV Ads Get Social-Style Speed and Shopper Data
Connected TV is shifting from passive viewing to interactive, data-rich advertising, powered by remote-control signals and retail media data.
Commerce media’s next frontier: malls, grocery aisles and travel
ADWEEK House sessions with SMG mapped how brands can win in malls, grocery stores and travel—and why measurement must change for each setting.