Topic
Tag: Retail Media
40 stories
WPP Media sees quick commerce driving 50% of e-retail growth
WPP Media India's playbook sees quick commerce contributing 45-50% of incremental e-retail GMV through 2030, led by Tier 2+ shoppers.
Amazon Ads collapses buying silos as AI takes charge
Amazon Ads' unBoxed launches Full-Funnel Campaigns and DVA+, giving AI more control over media buys while transparency questions linger.
Inside Microsoft’s 42-Creator Push for Full-Funnel Results
Adweek's Adspeak panel with Microsoft, Pearpop and AntiSocial leaders breaks down how creator content can move from awareness to measurable full-funnel growth.
YouTube Shopping expands in India as creator payouts surge 160%
YouTube adds Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ to its Indian affiliate programme as creator payouts rise 160% and new AI tools arrive.
McDonald’s Media Network Targets $1 Billion Ad Revenue
McDonald's is pitching its customer data to advertisers with a new commerce media network spanning app, kiosks, menu boards and stores.
Commerce Media Is Redefining Retail Media Evaluation
Retail media is evolving into commerce media. Marketing leaders need new criteria: purchase intent, incrementality and transaction proximity.
Commerce funnel collapse demands unified measurement
Social and agentic commerce compress discovery and purchase; brands must shift from siloed attribution to incrementality and purchase-data-led measurement.
Walmart upgrades Scintilla with marketplace data and AI
Walmart is expanding Scintilla for suppliers with marketplace data, custom dashboards, alerts and deeper AI recommendations next year.
Coca-Cola’s $4B Agency Review: Consumption Beats Brand Love
Coca-Cola’s top marketer says the next agency must prove it can drive consumption, not just brand love. Here’s what the $4B review signals.
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
Criteo and Tyroo expand commerce media pact to Southeast Asia
Criteo has named Tyroo Technologies a reseller for Thailand, Malaysia and the Philippines, widening access to its AI-assisted commerce media platform.
Kroger Retail Media Profit Jumps 24% in Q2
Kroger Precision Marketing grew profit 24% in Q2—its best retail media growth since 2021. Here’s what marketers should track next.