Topic
Tag: Retail Media
40 stories
Google Starts 52% of Local Searches, Then Loses the Next Click
At AWNY and Jupiter Festival, AI agents, retail media and open-web anxiety dominated. Fresh data shows Google starts 52% of local searches but keeps…
Global ad spend to top $1.34 trillion in 2026: WARC
Global ad spend is set to rise 11.9% to $1.34 trillion in 2026, with social, search and retail media taking 66.4% of budgets, WARC…
US Out-of-Home Ads Hit Record $3.16B in Q2
US out-of-home ad revenue hit a record $3.16B in Q2, up 10.7% YoY, as AI trust issues push marketers back to physical screens.
Amazon Ad Spend Rises 15-40% Ahead of Prime Big Deal Days
Amazon Ads budgets are up 15-40% ahead of Prime Big Deal Days as brands shift dollars into DSP, CTV and Prime Video. Amazon's Q2…
Festive adex set to reach ₹62,000 cr; digital takes 67.8% share
India's festive advertising is projected to rise up to 15% to ₹60,000-62,000 crore in 2026, with digital grabbing 67.8% as quick commerce and creators…
OTC sales hit $58.2B as health brands go CPG
OTC sales hit $58.2B in 2025, and healthcare brands are borrowing CPG tactics—from retail media to creators and AI search—to win shoppers.
Albertsons retail media chief Brian Monahan exits
Brian Monahan exits Albertsons Media Collective after just over a year. The retail media unit now reports to CMO Emily Turner as the grocer…
89% of Agencies See Clients Boost AI Search and CTV Spend in 2026
A Digiday survey finds 89% of agency respondents saw clients lift AI search and CTV budgets, while creators and flexibility reshape planning.
Lay’s Peel-and-Reveal Print Ad Lets Fans Meet Ranbir
Lay’s turns a newspaper ad into a peel-and-reveal contest entry with Ranbir Kapoor, then links it to retail. What marketers can borrow.
What’s In and Out at Advertising Week NY 2026
From AI-made UGC to robots handing out samples, the Advertising Week New York 2026 agenda signals a shift in creators, retail media and measurement.
Amazon says 20% of ad-driven sales arrive late
Amazon Ads says 20% of sales value appears after attribution windows close, and it wants brands to measure campaigns over a full year.
Kroger, Giant Eagle and DoorDash make agentic AI practical
At Groceryshop, Kroger, Giant Eagle and DoorDash detailed agentic AI that turns meal ideas into carts and favors native prompts over pop-up chat.