Topic
Tag: social media marketing
16 stories
Why Brands Get the Ick: Anthony Po on Authenticity
Anthony Po and Lauren Probyn Aouad explain why copying viral formats backfires, and how marketers can earn attention before pushing brand messages.
Cheil India Names Geetika Chadha to Lead Samsung Social
Cheil India appoints former Reckitt digital creative lead Geetika Chadha to run social and influencer marketing for Samsung, signalling a creator-led shift.
Cheil India names Geetika Chadha to steer Samsung social
Cheil India appoints Geetika Chadha as AVP-Social & Influencer Marketing for Samsung, adding brand-side and agency experience to the creator push.
Cheil India names Geetika Chadha to lead Samsung social
Cheil India has appointed Geetika Chadha as AVP, Social & Influencer Marketing for its Samsung business, with a clear commerce-led creator mandate.
PUMA India Promotes Deven Deshpande to Sports Marketing Lead
PUMA India elevates its social and influencer marketing lead to head sports marketing, signalling a tighter link between sport, social and brand.
Meta’s Q3 ad revenue hits $63.1B, up 26%
Meta's Q3 ad revenue rose 26% to $63.1 billion as AI-driven conversion gains lifted ad pricing. Here's what that means for advertisers.
Facebook tests Reels-first feed in 400M+ India
Meta is testing a Reels-first Facebook UX in India, opening some users straight into full-screen video. Here's what it means for brands.
Nykaa and SW Network launch Hotel Wanderlust microdrama
Nykaa and SW Network launched a six-episode microdrama, Hotel Wanderlust, weaving products into the story instead of ad breaks. It drew close to one…
YouTube Adds GIF Comments and Paid Fandom Tools for Creators
YouTube is rolling out GIF comments, TV voice comments, paid members-only communities and Hype with Jewels to help creators monetise fandom.
YouTube adds AI creator tools, Shorts A/B tests and live dubbing
YouTube rolls out Ask Studio, dynamic thumbnails, Shorts A/B testing, live auto-dubbing and new shopping features for creators.
Why Social Media Engagement Mirrors Primate Instincts
At Brandweek 2026, Viral Nation's Nicholas Spiro linked Dunbar's number, envy and vulnerability to smarter social media community building.
AI Is Changing How Marketers Respond to Social Signals
At Brandweek 2026, Hootsuite CMO Christina O’Reilly explains why AI must be grounded in real-time social data—and why human judgment still matters.