India’s singles are more connected than ever, but a new Ipsos survey for Match Group shows that connection is not translating into closeness. Among 1,000 single adults aged 18 to 45 surveyed across metros and Tier 1 cities, 35% said they feel lonely often or always. At the same time, 70% are actively building new social connections.
A visible gap between online and offline life
The numbers point to a growing gap between being digitally connected and experiencing meaningful human relationships. While 75% still socialise in person more than once a week, 58% said they feel connected to people online but lonely in real life.
Busy routines add to the friction. 64% prioritise work or studies over their social life, and 55% said they are too exhausted after daily tasks to socialise.
Depth over volume
Indian singles are becoming more deliberate about the quality of their relationships. 72% prefer fewer but deeper connections, and 70% are actively working to build new social ties. The intention carries into dating: 85% are looking for a long-term relationship, and the share rises to 89% among Gen Z respondents.
“Young Indians are becoming more intentional about the kind of connection they want,” said Anukool Kumar, Sr. Director, Regional Head, India and Middle East, Match Group.
Optimism remains high. 78% believe in true love, and 77% believe they will eventually find “the one”. The selectivity is equally striking: 63% would rather keep looking than settle for an imperfect match, and 72% will only date people they can see a long-term future with.
What this means for dating app marketers
Dating platforms are a mainstream route to that depth. 40% of Indian singles currently use a dating app, and 63% say dating apps help them feel more connected and less alone. Another 55% say they are likely or very likely to use a dating app in the next 12 months, while 60% describe online dating as exciting.
But trust is the real differentiator. 60% are concerned about safety and inclusivity when dating online, and 52% list verified profiles and strong safety measures among the most important factors when choosing an app. For marketers, the message is clear:
- Lead with safety signals such as verification and authenticated profiles.
- Speak to long-term compatibility instead of casual match volume.
- Adopt a future-focused story: Gen Z, in particular, is looking for lasting relationships.
Why it matters
This is not just a dating app insight. It is a signal for any brand targeting young Indian consumers: people are exhausted, digitally saturated and hungry for fewer but deeper interactions. Campaigns that reduce friction, respect time and offer genuine emotional payoff are likely to stand out.
The survey was conducted by Ipsos across India, Japan, South Korea and Thailand to understand how single young adults experience loneliness, connection, relationships and dating.
Source: MediaNews4U
