Mumbai-based Prose Integrated has bagged the strategic communications mandate for EaseMyTrip, one of India’s online travel platforms. The account covers public relations, media relations, corporate communications, leadership profiling, thought leadership and reputation management.
The agency will work to strengthen EaseMyTrip’s engagement with business, consumer, travel and technology media, and to place the company’s leadership and initiatives inside relevant industry conversations.
Beyond a standard media relations brief
Prose Integrated’s task is broader than issuing press releases. The mandate is built around narrative development and reputation building at a moment when EaseMyTrip is moving into emerging travel categories, technology and international markets.
- Build differentiated conversations around business evolution, innovation and leadership.
- Strengthen visibility across business, consumer, travel and technology media.
- Support corporate communications and stakeholder engagement during expansion.
Why the timing matters
EaseMyTrip says strategic communication will play an important role in strengthening its brand narrative and engaging stakeholders as it evolves into a broader travel ecosystem. That shift changes what the brand needs from PR: the story must now carry technology moves, new categories and international ambitions, not just flight bookings.
Shweta Srivastava, Account Director at Prose Integrated, said the agency sees “a compelling opportunity to build differentiated conversations” around EaseMyTrip’s business evolution, technology, leadership and expanding travel offerings. For a travel platform, that is a significant emphasis—reputation is being treated as a growth function.
What marketing and communications teams can take away
The brief is a practical reminder that comms should follow strategy. When a brand moves into adjacent categories, its PR narrative should move with it instead of repeating the old product story.
- Write a one-page ecosystem narrative before announcing expansion, so every interview and byline reinforces the same message.
- Map media targets to the new categories you are entering, not only the segments you already own.
- Treat leadership profiling and thought leadership as growth channels, not vanity projects.
The broader signal
For agency leaders, the mandate reflects what consumer tech and travel brands increasingly want from a communications partner: media relations plus a credible narrative around a changing business model. Bundling corporate communications, leadership profiling and reputation management signals that EaseMyTrip sees communications as core to its next phase of growth.
Source: MediaNews4U
