Nivea India has appointed Veena Muley as Integrated Media and Marketing Expert, pulling in a media planner who spent more than four years inside WPP Media on the Hindustan Unilever account. The move takes her from agency-side media planning to a brand-side role where media strategy and marketing outcomes sit closer together.
What the role covers
Muley joins Nivea India after a long run on one of India’s most demanding FMCG media accounts. At WPP Media, she was Client Leadership Manager for the Unilever account, responsible for integrated media planning across television, YouTube, Connected TV, OTT and social media for brands including Dove, Pears, Closeup, Pepsodent and the deodorants portfolio.
Her remit included managing media budgets, audience targeting, campaign execution and performance analysis. She also worked with creative and research teams to keep media plans aligned with brand goals. Earlier, she was an Integrated Media Planner on the same account, handling HUL’s oral care and deodorants businesses.
From ad sales to integrated planning
Muley began her career at Star TV Network, where she spent over two years in ad sales. There she handled commercial bookings, inventory and spot planning across channels such as Star Movies, Star Gold and National Geographic, and led a team responsible for booking operations and revenue reporting.
That progression—ad sales, agency planning, and now an integrated in-house role—gives her a view of media from both the sell side and the buy side.
- More than four years at WPP Media on the Unilever account.
- Planning across TV, YouTube, Connected TV, OTT and social.
- Brands covered: Dove, Pears, Closeup, Pepsodent, deodorants.
- Over two years in ad sales at Star TV Network.
Why this matters for marketing professionals
This appointment is a useful signal for media and marketing pros. Brands are looking for talent who can plan across screens, manage budgets and connect media to business outcomes. Nivea India’s decision to name an Integrated Media and Marketing Expert suggests the company wants that cross-channel perspective close to its marketing team.
The phrase integrated media planning is not just a title. It means coordinating TV, digital video, Connected TV, OTT and social so budgets, targeting and performance are managed as one plan rather than separate channel buys. That is exactly the skill set Muley’s HUL work would have sharpened at scale.
For agency-side planners, the move illustrates a career path into client organisations. For brands, it shows a preference for people who have handled large portfolios rather than a single platform.
What to watch
The source did not share Nivea India’s specific media mandate or immediate plans. But given Muley’s recent focus on YouTube, CTV and OTT, it will be worth watching whether Nivea India leans further into digital video and connected television in upcoming campaigns. The title itself also points to a broader brief: media and marketing working as one integrated function rather than separate silos.
Source: Indian Advertising Media & Marketing News – exchange4media
