The campaign
Home Credit India has launched its Diwali campaign, #ApnoKeSaathDiwali, with a film about a young man, Manish, who cannot return from Mumbai to Shimla for the festival and instead invites his parents to visit him. The source does not name an agency or director, and does not provide an exact release date beyond the Diwali launch.
What the film says and how
The film works as a role-reversal story. Rather than the son going home, the parents step into the life he has built in Mumbai.
- Manish stays back because of work, so his parents travel to him.
- The appliances in his apartment, bought with his earnings and Home Credit’s assistance, become proof of his independence.
- Neighbours and friends welcome his parents and share stories, turning an unfamiliar apartment into a familiar place.
Ashish Tiwari, chief marketing & people officer, Home Credit India, describes this as a ‘role reversal’ where parents step into the world their children have built and discover how much they have grown. The brand’s #ZindagiHit thought is that loved ones are present at every step, and Home Credit is by their side, making everyday upgrades accessible so aspirations can become present-day reality.
The response so far
The source confirms the launch and the brand’s positioning, but does not yet report view counts, comments or independent sentiment data. Home Credit says the film has been placed across major social platforms.
The category context
The film lands in a festival window where lending brands usually compete on loan amounts, EMIs and convenience. Home Credit is trying to separate itself with emotional storytelling, using Diwali to link credit to family relationships rather than transactions.
What to watch next
The next signal is whether Home Credit extends #ApnoKeSaathDiwali beyond this film with follow-up work or platform-specific cuts, and whether other lenders answer with their own emotional takes. The source does not name any future activity.
Watch the original: Home Credit India on YouTube
Source: Afaqs!
