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Author: Marketing Junkies Desk
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NDTV adopts Amagi AdFlow to rebuild 15–18 min FAST breaks
NDTV is using Amagi AdFlow Orchestrator to split 15–18 minute linear ad breaks into shorter, platform-specific pods for FAST and CTV.
Catch squeezes ginger garlic convenience in new ad
Catch Salt & Spices and VML India launch a squeezy Ginger Garlic Paste TVC that sells kitchen convenience with the line Squeezy Hai, Easy…
Meta’s Q3 ad revenue hits $63.1B, up 26%
Meta's Q3 ad revenue rose 26% to $63.1 billion as AI-driven conversion gains lifted ad pricing. Here's what that means for advertisers.
Jio Story: Four Data Archetypes Behind India’s Everyday Scroll
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not just memes—they are the behavioural personas marketers should brief next.
ICC Pitch Aims to Grow Cricket’s 15% Female Web Audience
ICC opens agency pitches for the inaugural Women’s Champions Trophy 2027, seeking integrated marketing and PR to widen female and youth audiences.
Jio’s Pop-Culture Arc: Cricket Night to Wedding Reels
From a cricket huddle around one phone to finale nights and wedding reels, India's shared data moments rewired pop culture for marketers.
Walmart’s ad business grew 38% as it pitches direct
Walmart Connect is bypassing agencies to pitch brands directly on lift studies before holiday ad deals, as Q4 ROI scrutiny rises.
Small Performance Gains Can Quietly Kill Creative Judgment
Why small performance gains can distract marketing teams, narrow creative choices and make activity look like growth—and how to give every metric a job.
Arun Varghese Exits WPP Media After a Decade
Arun Varghese steps down as WPP Media's national head for emerging tech and experiential marketing after a decade, raising continuity questions.
AT&T CMO: Why Marketing Must Be an Engine for Growth
Kellyn Smith Kenny on why CMOs must understand business economics, build conditions for great work, and fix data before chasing AI.
Monks reshuffles leadership to drive EMEA and APAC growth
Monks expands Nirvik Singh's remit to APAC, appoints Ash Smith as EVP APAC and names Fay Denis du Peage MD for Australia and New…
Realme outlines 2027 India roadmap around marketing and retail
Realme’s CMO reassures Indian partners with a 2027 plan that ties a stronger smartphone portfolio to marketing, retail alignment and post-launch engagement.