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Author: Marketing Junkies Desk
1,374 stories
The Shared Memory Cue Behind Jio’s First Video Call Home
Shared memories like Jio's first video call home work because a common trigger meets a personal face. Here's how brands can build on them.
MamyPoko Pants Claims 50% Less Skin Contact in New Campaign
MamyPoko Pants launches Skin Breathe Care with a 50% less skin contact claim, shifting the diaper comfort conversation to breathability.
Jio Story: The Offer That Turned Data Into Behaviour
How the 2016 Welcome Offer reset India's data expectations and left marketers a brief that still shapes campaigns today.
JK Maxx Paints makes eco-friendly paint aspirational in new film
JK Maxx Paints launches JK Naturals Aura with a digital film, making eco-friendly paint aspirational via recycled materials and air-purification.
Kinnect names Shipra Chinchankar National Planning Director
Kinnect, part of Omnicom Advertising India, appoints Shipra Chinchankar as National Planning Director to sharpen its strategic and brand-led offering.
Jio Story: The Last Log-Off at the Cyber Cafe
From metered cyber cafe slots to an always-on connection in every pocket: the 2016-to-today shift India shares most.
ANZ brings back that lovin’ feeling for Reno Loan
ANZ and TBWA New Zealand use a 1960s love-song classic to make home-loan top-ups feel warm, backed by 9,000 approved loans.
AAAI opens regional chapters in north, south and east India
AAAI has named chairs for new North, South and East India chapters to run local workshops, fireside chats and peer-learning forums.
Jio Story: The Shared-Moments Arc, 2016 to Today
From village video calls to hostel Wi-Fi and festive reels, one connection turned India's shared moments into a marketing habit.
Hershey’s Gen Z Ad Awareness Jumps 13 Points After KATSEYE Push
YouGov BrandIndex data shows Hershey's KATSEYE campaign lifted Gen Z ad awareness from 6% to 19% in September, a 13-point gain.
Jio Story: Four Characters From India’s Data Decade
Meet the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty: four habits that turn India's data decade into a cultural brief.
Reliance Jewels’ Diwali Ad Lets Gen Z Rewrite Tradition
The Script Room's Diwali campaign for Reliance Jewels stars Raveena Tandon and Rasha Thadani, reframing rituals as evolving expression.