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Jio Story: Cricket, a Finale and 14 People on One Phone
A cricket huddle, a finale night and wedding-season reels show how one connection became India's shared pop-culture layer—then, now and next.
Indie agencies pay 17% plus 12% in stacked DSP fees
Indie shops say they're stuck paying reseller fees even after hitting spend bars with The Trade Desk and Amazon DSP. Here's what that means…
Jio Story: 2016, Today and Mummy’s AI Dal Question
The full arc of India's data decade becomes simple at the kitchen counter, where 5G, cloud and AI meet Mummy's dal.
MONEYME mocks big banks in Bank Beating Loans
MONEYME and Otherside Studios target traditional banks with a national campaign built on a YouGov finding that 74.7% of Australians want more alternatives.
Salesforce to Buy Braze for $5.66 Billion
Salesforce is acquiring customer engagement platform Braze for around $5.66 billion in cash. Here's what it means for real-time martech stacks.
Publishers build a playbook for Google-zero search
Publishers are moving past Google-traffic anxiety: Axios links subscriptions to AI chatbots, The Verge reorgs audience teams, and Time serves ads to AI agents.
Tixel’s first major campaign: 72% resell when life intervenes
Tixel's first integrated campaign uses a giant-squid odyssey to dramatise why 72% of Aussie fans resell tickets: life got in the way.
Forbes joins Google AI pilot as referrals drop 45%
Forbes has joined Google's paid News AI pilot as referral traffic falls about 45%. The deal covers AI overviews, audio briefings and performance data.
Coca-Cola’s AI Ad Scores 101 on Attention, Despite the Backlash
Coca-Cola's AI holiday ad scored 101 on TVision's Creative Attention Score despite online backlash, as marketers look to attention data for media decisions.
Netflix Cuts 2026 Ad Revenue Target to $2.7 Billion
Netflix now expects $2.7 billion in 2026 ad revenue, down from $3 billion, after slower rollout of ad product capabilities. But its ad stack…
Selleys Undo Glue campaign makes removal the hero
Selleys has launched Undo Glue via Howatson+Company, an integrated campaign that dramatises clean removal and life-stage decorating across Australia.
Netflix Ad Suite Adds 20+ Conversion Events and Trade Desk
Netflix's ad platform adds a new pixel, 20+ lower-funnel events, and Trade Desk audiences as it races to double ad revenue.