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Jio Story: What Marketers Learned From the 2016 Data Reset
The 2016 Jio launch changed the pitch from what data cost to what data made possible. Here are the marketing habits that still apply.
Emirates and JCDecaux launch six-face VIP ad gate at DXB
Dubai Airports, Emirates and JCDecaux have opened a six-face digital ad gate at DXB Terminal 3 for luxury brands targeting premium flyers.
Jio Story: From Data Meter to Everyday Layer
A marketing editor's look at the everyday shift from cyber cafe data rationing to an always-on phone, told through habits and memories.
PNG Jewellers Pairs Madhuri and Ranbir in Legacy Campaign
PNG Jewellers' festive campaign pairs Madhuri Dixit and Ranbir Kapoor in a reveal-led film that frames its 1832 heritage as an unstoppable legacy.
Jio Story: The Local Voice Economy in Three Everyday Rooms
Village calls, hostel Wi-Fi and regional creators show how daily connectivity became a habit layer for local voices. A Jio Story feature.
BGMI makes Collection Level an 80s Bollywood status symbol
Dentsu Creative Isobar's two-film campaign for KRAFTON India's BGMI turns a game progression feature into a small-town status story drawn from 80s Hindi cinema.
Jio Story: Four Data Decade Archetypes, One Pocket
The end of the data meter didn't end its habits. Four household personas from India's data decade—and what they teach marketers.
Prebid’s Auction Flip Targets Google’s Ad-Tech Grip
Prebid's proposed auction inversion would let ad servers bid into its header auction, potentially separating AdX from GAM without a divestiture.
Jio Story: Cricket, Finale, Wedding Reels, One Phone
Cricket night with fourteen people around one phone, a web-series finale, and wedding-season reels show how pop culture moves through shared screens.
Macaw Paints gives Kartik Aaryan an ownable Genie role
Macaw Paints' new festive TVC turns Kartik Aaryan into the Macaw Genie, using 10,000+ shades to move from celebrity face to ownable brand property.
Jio Story: What Mummy’s Dal Request Says About AI
A spoken dal recipe request shows how Jio's 5G, cloud and AI Everywhere for Everyone could become part of Indian daily life.
Apple explains Safari block as identity vendors get cut
Apple details why Safari now blocks email-based ad IDs, which vendors were caught first, and what marketers should audit before the block widens.