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Author: Marketing Junkies Desk
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Jio Story: What Mummy’s Dal Request Says About AI
A spoken dal recipe request shows how Jio's 5G, cloud and AI Everywhere for Everyone could become part of Indian daily life.
Apple explains Safari block as identity vendors get cut
Apple details why Safari now blocks email-based ad IDs, which vendors were caught first, and what marketers should audit before the block widens.
Why ₹40,000 in Affiliate Sales Can Beat ₹50,000 for D2C
Last-click rules can make profitable affiliates look expensive. Here's how India's D2C teams should set windows, compare net orders and pay fairly.
CNN Total-Day Demo Up 8%, the Week’s Lone Gainer
CNN was the only cable news network to gain in both total viewers and the A25-54 demo in the week of Oct. 5, as…
Global X ETFs bets its $93B platform on biggest ad push
The $93 billion ETF provider debuts a redesigned website, refreshed identity and its largest integrated ad push after nine months of research.
MICA Elevates Ruchi Tewari as Chief Marketing & Experience Officer
MICA has named Prof. Dr. Ruchi Tewari as Chief Marketing & Experience Officer, signalling a sharper focus on brand and stakeholder experience.
ROAS is a compass, not the scoreboard: Jason Pirock
At Brandweek 2026, former Outrigger global brand marketing VP Jason Pirock argues ROAS is directional, creator fit beats reach, and alignment outranks titles.
Marketing’s Next Leaders Will Design Workflows, Not Just Buy AI
AI speeds creative and copy, but approvals and unclear roles still delay campaigns. Next leadership skill: design how work flows, not buy more tools.
Jai Hind College Launches Undergraduate Marketing Science Lab
Mumbai's Jai Hind College has opened a marketing science lab where undergraduates will test real consumer data against evidence-based marketing laws.
Kirana to Cloud: The Counter’s New Daily Brief
The neighbourhood shop's paper khata is turning into a cloud memory. Here's what changes for the counter, the customer and the marketer.
The Verge Rebuilds Audience Team as Direct Sign-Ups Pass Half
Tech publisher The Verge has replaced generalist audience roles with funnel specialists as direct sign-ups pass half its subscriber acquisition.
Jio Story: A Morning Chai, a Night Map, and the Data in Between
At the chai stall, in the study group, on the road trip, data disappears into daily habit. A Jio Story for marketers on ambient…