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Author: Marketing Junkies Desk
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Publicis CEO sparks debate: the agency pitch is evolving, not dying
Publicis' AI-led CEO talks reignite debate: are agency pitches dying or evolving? Indian leaders say relationships open doors, capability closes.
Jio Story: One Call Travels From Village to Hostel
A single connection now carries village check-ins, hostel watch parties, regional creators and festival feeds. Here's what the habit shift means for marketers.
Prestige’s Jo Biwi Se Kare Pyaar: The Jingle That Sold Love
The Prestige pressure-cooker jingle turned a kitchen appliance into a husband's love test—and became one of India's most durable ad jingles.
Quick commerce now drives 60-70% of WPP Media’s e-commerce
Shekhar Banerjee on WPP Media's talent, data and AI reset, and why quick commerce now drives 60-70% of its e-commerce volume.
Saver, Binger, Hotspot, Reel Royalty: Jio’s Data Decade
After 2016, India's data habits split into four types: Saver, Binger, Hotspot Hero and Reel Royalty. Each changes the creative brief.
Amazon TNF ads convert non-sellers and Colgate sees 8x lift
Amazon's Thursday Night Football is working as a two-sided ad pitch: a DSP gateway for non-sellers and an 8x-lift full-funnel case for Colgate.
The One-Phone Watch Party: Cricket, Finales, Wedding Reels
Cricket nights, web-series finales and wedding-season reels turned one Jio connection into a shared pop-culture screen. A look at the habit behind the data.
Havas grows 2.5%; second-tier holdcos still blur
Second-tier holdcos are pitching scale with agility, but consultants say only a few have a clear enough story to survive the Red Ocean.
A Dal Recipe, 5G and the Everyday AI Future
Networks, cloud and AI come alive at the kitchen counter, where a recipe is the simplest everyday demo of the future.
Fuller steps into The New Wave with a 30-year indie pitch
Campaign Brief’s The New Wave Q&A profiles Fuller, an independent brand and creative agency making the case for longevity, agility and craft.
How Star Sports’ Mauka Mauka turned rivalry into ritual
The 2015 World Cup campaign turned India-Pakistan match anticipation into a fan ritual that marketers still reference every tournament.
Kirana to Cloud: The Ledger That Learns Its Customers
As kirana shops move from paper khata to cloud tools, the counter stops being a place of memory and becomes a place of recognition.