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AGE20’S puts 70:30 Skin First pact on Seoul billboards
The K-beauty brand is mapping Seoul commutes to put its new Skin First Hidden Prep Foundation Pact and ambassador Rei in front of women…

76% of marketers clean up AI output weekly—skills are the fix
Skills gaps and headcount gaps need different fixes. New data shows 76% of marketing leaders spend hours each week correcting AI output.

Kirana to Cloud: From Paper Ledger to Daily Digital Habits
The corner shop's paper khata is becoming a cloud habit. Here's what changes for the shopkeeper, the customer and the marketer.

Ashley Luxe bets on 12 Teddy Swims videos and a CMO twist
Ashley names Teddy Swims its first Chief Mood Officer as FlyteVu launches a 12-video Ashley Luxe campaign spanning paid, organic and in-store.

Jio Story: When Data Becomes as Normal as Electricity
From UPI at the chai stall to a study call and a family road trip, data now works as quietly as electricity—and that changes…

NDTV names Meher Bajwa Editor of Good Times
NDTV has named Meher Bajwa Editor of Good Times, tasking her with building original IP and expanding the lifestyle brand across digital and social…

Jio IPO News: 533M customers anchor its next phase
Ahead of its IPO, Jio Platforms names Mobility, Home, and Enterprise & International as its next growth engines, with 533 million customers as the…

Jio Story: Saver, Binger, Kirana, Creator, Dadi
Five everyday lives show how a connectivity habit became India's shared marketing layer—from rationed data to always-on culture.

OpenAI’s ChatGPT campaign debuts Hindi voices Neer and Leher
OpenAI's festive ChatGPT campaign introduces Hindi voices Neer and Leher through a small-town family story, marking a deeper local-language AI push in India.

Jio Story: The Nostalgia Layer Brands Can’t Buy
Why a first video call home and the 2016 data moment became collective nostalgia—and how brands can borrow a memory without hijacking it.

HubSpot Unbound 2026: 14 Updates Marketers Should Know
HubSpot's Unbound 2026 brought Agent Hub, smarter agents, churn-risk signals and a live meeting-record change. Here's what marketers should do first.

Jio’s 170-Day Sprint Was a Habit Reset, Not a Price War
The 2016 Welcome Offer reset India's data habits by making unlimited access feel ordinary. Marketers saw a new brief: sell the new normal.