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Kohler takes luxury design to the fairway at India Championship
Kohler India is now an official partner of the DP World India Championship 2026, using a fan-zone activation to reach golfers and luxury consumers.
Jio Story: What Changed Between Cyber Cafe and Pocket
From rationed megabytes and cyber cafe queues to a data connection in every pocket, here's how the everyday shifted—and what it means for marketers.
RÆBURN relaunches with AI-generated RÆBURN, REBORN film
London studio RÆBURN has unveiled an AI-generated relaunch film with Belief Studio, signalling a move beyond fashion and a measured carbon footprint.
Jio Story: The Village Call That Became a Creative Economy
Village-to-city video calls, hostel Wi-Fi culture and festival feeds turned local voices into India's creative layer—and a new marketing brief.
MarTech Conference panel to decode content distribution
A free MarTech Conference panel on Nov. 4 will share a practical framework for prioritizing channels, repurposing content and measuring reach across fragmented digital…
Jio’s Data Decade: Which of the Four Archetypes Are You?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty show how India’s data habits reshaped marketing’s brief.
Chumbak’s Festive Ad Pushes Personal Gifts in Seven Cities
Chumbak's new festive campaign asks shoppers to skip predictable gifts and pick presents that match the person, with film, print and store rewards.
Diwali 2026 campaigns: gold, EVs, sweets and 40% off desks
A daily gold coin, a bumper car, family EV stories and Awfis's 40% workspace discount headline this Diwali campaign roundup.
Cricket Nights, Finales and Wedding Reels, One Connection
From a cricket match watched by fourteen people on one phone to a finale streamed between stops, pop culture now plans itself around a…
Chinese Wok’s ₹99 Value Wok makes weekday lunches a Wokday
The Desi-Chinese chain from Lenexis FoodWorks is offering select noodle dishes at ₹99 through a Havas Creative India campaign built around the weekday lunch…
Jio Story: Dal, 5G and the AI That Feels Like Home
A simple kitchen question shows how 5G, cloud and AI Everywhere for Everyone could become a daily habit for millions of Indian homes.
Wacoal signs Rakul Preet Singh for AW26 In Pursuit of Beauty campaign
Wacoal India names Rakul Preet Singh as brand ambassador and launches its AW26 'In Pursuit of Beauty' film focused on fit, craft and confidence.