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Jio Story: Dal, 5G and the AI That Feels Like Home
A simple kitchen question shows how 5G, cloud and AI Everywhere for Everyone could become a daily habit for millions of Indian homes.
Wacoal signs Rakul Preet Singh for AW26 In Pursuit of Beauty campaign
Wacoal India names Rakul Preet Singh as brand ambassador and launches its AW26 'In Pursuit of Beauty' film focused on fit, craft and confidence.
Milton’s Diwali Push Sells the Gift of Really Knowing Someone
Milton ties its festive gift sets to the insight behind thoughtful gifting, turning observation of loved ones into a campaign for Diwali and Karwa…
Which Jio Data Persona Are You on an Ordinary Day?
Four everyday data modes—Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty—explain how India's data decade reshaped marketing's everyday brief.
ADC 106 launches In Search of What’s Next via DixonBaxi
ADC's 106th Annual Awards call for entries breaks its own cube in a restless DixonBaxi film, with deadlines from Jan 22 to Mar 5,…
The Shared Screen Is India’s Real Watch-Party Network
Cricket nights, web-series finales and wedding reels now share one screen. Here's what shared-screen viewing teaches marketers.
Blink Digital’s Rs 1,158 crore Meta suit tests California clause
Blink Digital's Rs 1,158 crore claim against Meta puts the California jurisdiction clause at the centre of Indian agency risk.
Jio Story: One Dal Recipe, Three Everyday Future Habits
Mummy asking AI for a dal recipe shows what 5G, cloud and AI Everywhere mean in ordinary life—and what marketers should design for next.
Maxibon’s Barney Banana returns as out-of-touch mascot
SICKDOGWOLFMAN and Haven’t You Done Well relaunch the banana-flavoured primate for Maxibon’s dual-ended ice cream sandwich.
Publicis India grows double digits in Q3 as AI bet pays
Publicis Groupe's India business grew double digits in Q3 2026, powered by accelerating demand for AI-led marketing across Asia-Pacific.
How Brands Turn Purpose Into Customer Belief
At ADWEEK House, leaders from DICK'S, Fluent, DNA Vibe and FootballHer shared why authentic purpose—not performative positioning—turns trust into business growth.
Global Desi Taps Vedika Pinto for Festive ’26 Love, Bombay
The contemporary Indian label anchors its Festive ’26 occasion-wear push in Bombay’s streetlife, with Vedika Pinto as its new campaign ambassador.