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Author: Marketing Junkies Desk
1,383 stories
Salesforce to fold AI analytics startup Loops into Tableau
Salesforce plans to fold AI analytics startup Loops into Tableau, moving dashboards from what changed to why it changed and what to do next.
Jio Story: Five Routines That Outlasted the Data Meter
For marketers, five everyday Jio users reveal the real shift from data cost to daily ritual.
Publicis pitches CEOs, not CMOs; Q3 revenue up 5%
Publicis Groupe is selling AI transformation directly to CEOs, bypassing the CMO. Q3 net revenue rose 5% to €3.529 billion, with PepsiCo won without…
The Psychology of a Shared Memory: Jio’s First Video Call Home
How one ordinary moment became collective nostalgia—and why marketers can build on shared memories without turning them into ads.
beYon’s first festive campaign turns jewellery desire into a chain reaction
Titan’s lab-grown diamond brand beYon launches its first festive campaign, ‘Ye Toh Hona Hi Tha’, to reframe jewellery as spontaneous self-expression.
Jio Story: The 2016 Welcome Offer’s Lasting Marketing Brief
How the 2016 Welcome Offer reset data expectations, moved the question from cost to capability, and left marketers a reusable trial playbook.
Four films anchor Men of Platinum’s character campaign
Platinum Guild International India launches a four-film Men of Platinum festive campaign featuring Rohit Sharma and Anirudh Ravichander on character.
Jio Story: 2016’s Cyber Cafe Walked So the Pocket Could Scroll
A Jio Story on the quiet 2016-to-today shift: data rationing and cyber cafe queues gave way to always-on habits, local voices and ordinary utility.
One-third of Eveready’s sales come from East India
Marketers are treating Durga Puja, Dussehra, Diwali and Chhath as one extended consumer journey, with WeMe deploying 75,000 sq ft of festive branding.
Jio Story: Local Voices Found Their Daily Stage
From village-to-city video calls and hostel Wi-Fi to regional creators and festival feeds, Jio's data shift gave India's local voices a daily stage.
Shiprocket Quick uses Manoj Pahwa film to sell dependable pickups
Shiprocket Quick’s new Manoj Pahwa film turns a missed courier pickup into wedding chaos to sell dependable local deliveries during the festive rush.
Which Jio Data Self Are You? Four Archetypes of the Data Decade
From the Data Saver to Reel Royalty, four everyday data personas explain how a decade of always-on connectivity changed Indian habits.