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Synthetic Audiences Are Moving From Tests Into Media Plans
Agencies and brands are testing campaigns on AI-generated synthetic audiences, cutting research time and reshaping media planning decisions.
LLM Ads Are Here: What ChatGPT’s Split Model Means for Marketers
OpenAI has split ChatGPT's organic chat and its ad engine into separate models, giving brands new control over where ads appear in AI conversations.
AI Is Reshaping Marketing and Tech Teamwork
Industry leaders at ADWEEK House say shared data, consistent schema and human judgment are becoming the new requirements as AI reshapes marketing teams.
Attention Isn’t Enough: Zappi’s Creative Effectiveness Report
Zappi's latest report finds advertisers are winning attention but failing to build connection. Distinctive brand assets and synthetic testing may fix that.
Kirana to Cloud: The Counter Where the Khata Met the Cloud
India's neighbourhood shop is digitising, and the khata book is becoming a cloud memory. Here's what shifts for the counter, the customer and the…
IPL’s 650M audience needs pricing discipline: Uday Shankar
JioStar's Uday Shankar warns India's sports boom will stall unless media-rights bids align with ad and subscription revenues, ahead of the IPL cycle.
Jio Story: The Quiet Data Layer Behind a Normal Day
A chai-stall UPI payment, a late-night study call and a family road-trip map: how data became the quiet utility inside a normal Indian day.
MOps teams shift from campaign builders to AI orchestrators
Marketing operations is adding four roles to manage autonomous AI agents, shifting MOps from campaign building to system oversight. Here's what changes.
Jio Story: The Five Human Habits Behind India’s Data Shift
The data saver, the midnight binger, the kirana owner, the creator and Dadi's first video call show how a marketing reset became an infrastructure…
Sparx Launches ‘Greatest of Today’ with Tamannaah and Lakshya
Sparx and Mudra reframe GOAT as Greatest of Today for young India, with Tamannaah and Lakshya fronting a 360-degree footwear campaign.
Jio Story: The Psychology of a Shared First Call Home
A first video call home became a shared memory, not a personal one. Here is why brands keep building on moments like that.
ASUS names Raghav Juyal ambassador for accessories push
ASUS has signed actor and dancer Raghav Juyal as its India brand ambassador, leading a new accessories campaign and warranty push.