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Author: Marketing Junkies Desk
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Tanishq sends Triptii Dimri into the cosmos with Adhyantara
Tanishq launches Adhyantara with TBWA\Lintas, starring Triptii Dimri as a cosmic explorer in a jewellery film inspired by stars, sun and moon.
BPCL Navratri Campaign Flips Garba Prep Roles
BPCL's Navratri film turns festive prep around as a daughter gets her mother ready, putting everyday care ahead of spectacle.
Cricket Night, a Finale and a Wedding Reel, One Phone
From a fourteen-person cricket huddle to a season finale and wedding reels, the shared screen is India's pop-culture habit. A Jio Story.
Eeken by Paragon makes 9-to-5 a day-to-night story
Eeken by Paragon's AW campaign swaps seasonal product talk for the 9 PM-5 AM plans of young India, putting occasion-led positioning to work.
Jio Story: A Dal Recipe, a Cloud Bill and an AI Habit
How 5G, cloud and AI Everywhere for Everyone become legible through everyday habits—starting with Mummy asking for a dal recipe.
99.82%: The Trust Metric Ageas Federal’s CMO Puts First
Erum Kidwai on why marketing now owns business outcomes, how Har Wada Mumkin simplifies insurance, and where AI fits without losing the human touch.
After the Holiday Peak: Turning Seasonal Joy Into Loyalty
How Goodwipes and Roundel turn holiday shopping spikes into year-round habits by solving pain points, showing up at personal moments, and delighting communities.
Honeyjar’s AI PR startup drew 10,000 signups in 24 hours
Honeyjar's AI PR platform attracted 10,000 waitlist signups in 24 hours and counts Nextdoor, Bloomberg Beta and Mission North among beta testers.
CTV Ads Get Social-Style Speed and Shopper Data
Connected TV is shifting from passive viewing to interactive, data-rich advertising, powered by remote-control signals and retail media data.
Commerce media’s next frontier: malls, grocery aisles and travel
ADWEEK House sessions with SMG mapped how brands can win in malls, grocery stores and travel—and why measurement must change for each setting.
CTV Advertising’s Next Move: Home Screens and Shared Moments
Google TV and Disney Advertising map how connected TV blends home-screen placements, addressable targeting and cultural moments like the 2027 Super Bowl.
Synthetic Audiences Are Moving From Tests Into Media Plans
Agencies and brands are testing campaigns on AI-generated synthetic audiences, cutting research time and reshaping media planning decisions.