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Author: Marketing Junkies Desk
1,384 stories
AI in marketing Q4 2026: the chasm beyond the LLM
MarTech's Q4 2026 view: AI adoption is near-universal, but workflow gaps, data distrust and ROI doubt block real value.
Jio Story: The 2016 Launch as a Marketing Reset
How Jio's 2016 Welcome Offer turned data from a cost into a daily habit, and what marketers still take from that shift.
PepsiCo shifts $1.9B media account to Publicis
PepsiCo moves its estimated $1.9B global media account from Omnicom to Publicis without a review, and Coca-Cola readies a response.
Jio Story: 2016’s Data Ration Card Is Now a Pocket Habit
A decade of small shifts: from rationed data and cyber cafe queues to unlimited access carried in every pocket. What changed for marketers and…
CheilX names Tania Sinha to lead Delhi office, regional growth
CheilX hires Ogilvy veteran Tania Sinha to lead its Delhi office and regional push, signalling an AI, martech and full-funnel agenda.
Jio Story: Village Calls, Hostel Wi-Fi and the Regional Reel
From village-to-city video calls to hostel watch parties and festival reels, Jio's local voice story shows how everyday connectivity becomes culture.
Gresbond signs Ranveer Singh, launches adhesive campaign
Kajaria's Gresbond names Ranveer Singh as brand ambassador and launches its Tile Expert Ka Tile Adhesive campaign nationally from October 16.
Data Saver, Binger, Hotspot Hero, Reel Royalty: A Field Guide
A marketer's field guide to the four data habits India built after 2016—what each one signals for campaigns, creative and daily screen time.
JLL’s 18,000-Strong India Team Anchors Sea Link Brand Debut
JLL marks its first major India brand push with a Bandra-Worli Sea Link takeover and an 18,000-strong team behind the message.
Jio Story: Pop Culture Squeezed Around One Screen
From cricket nights to wedding reels, one data connection has become a shared pop-culture venue. Here's what that means for marketers and media habits.
Mihir Dhairyawan joins Crash Test Pony as ECD and EP
The Cannes-recognised creative leader leaves Monks to lead strategy, storytelling and production at the AI content studio behind work for P&G and Unilever.
Jio Story: Mummy’s Dal Recipe, 5G and Everyday AI
How a kitchen question about dal becomes a plain-language frame for 5G, cloud and AI done quietly in the background.