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Apple Licenses Huxe’s AI Podcast Tech in Reverse Acqui-Hire
Apple told EU regulators it will hire some Huxe AI staff and license the personalized podcast startup's tech, signalling fresh audio ambitions.
Early Agency Collaboration Is Marketing’s New Team Advantage
At an ADWEEK roundtable, CMOs from Unilever, Supergoop!, and PurposeBuilt Brands explain why early agency collaboration and human skills matter more as AI scales.
Consumers Are Gathering Again—Brands Need a Shared-Screen Plan
Bars, gyms and restaurants are drawing people back. Atmosphere TV leaders explain how brands can win in communal spaces without disrupting them.
Why Points Alone Don’t Create Brand Loyalty
A marketer's look back at bottle caps, coupon books and Ramon stamps asks whether today's points and tiers create loyalty—or merely dress up a…
Holiday Shoppers Are Starting Earlier and Buying Smarter
Ibotta and Pernod Ricard on earlier holiday carts, thriftier shoppers, and the first-party data that separates trial from repeat purchase.
Amit Bajaj joins Aon as GCC marketing and events head
Amit Bajaj moves from Guardian Life to Aon as Head of Regional Marketing and Events, GCC, signalling a strategic shift for GCC marketing teams.
When the Corner Shop Takes Its Khata to the Cloud
India's neighbourhood kiranas are moving from handwritten ledgers to cloud tools, changing what the shop remembers and how customers are served.
Nivea India hires Veena Muley after 25% Dove, Pears growth
Veena Muley moves from WPP Media's Team Unilever to Nivea India, bringing a record of about 25% growth for Dove and Pears.
Jio Story: The Data Behind Chai, Class and Road Trips
From a chai stall UPI payment to a study call and a road-trip map, this is how data became an invisible utility in a…
Cog Culture ties up with PRP Group’s 500+ brand network
Cog Culture is folding public relations and reputation management into its brand strategy offer through a new partnership with PRP Group.
The Saver, the Binger and Dadi’s First Call
From the data saver to Dadi's first video call, five everyday habits show what Jio's 2016 data reset changed for India's marketers.
Only 13% of Indian enterprises have scaled Voice AI
Nasscom-Krisp report on 140 organisations finds enterprise Voice AI is still pilot-heavy; language accuracy and integration are the biggest scaling blockers.