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Author: Marketing Junkies Desk
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CoinSwitch’s ₹500 Bitcoin Benefit Gets Star Campaign
CoinSwitch pairs Ronit Roy and Darsheel Safary to explain Market Protect, a limited benefit for eligible Bitcoin spot trades with a ₹500 lifetime cap.
Fourteen People, One Screen: How One Connection Hosts Pop Culture
Cricket nights, web-series finales and wedding reels now land as shared moments around one screen. Here's how the viewing party became India's default.
How Cadbury’s Kuchh Khaas Hai Made Chocolate Adult
The 1994 Cadbury Dairy Milk campaign that repositioned Indian chocolate from a child’s reward to an adult celebration, and set up decades of brand…
CenturyPly’s Think-Ahead Homes for 23 Crore Seniors
CenturyPly’s latest CenturyHeroes 2026 film uses an emotional story and India’s ageing population data to push future-ready, accessible home design.
Jio Story: The Future Sounds Like Mummy’s Dal Recipe
How 5G, cloud and AI Everywhere for Everyone become a mummy's dal request, a kirana shop helper and simpler everyday habits.
Nivea India appoints Veena Muley as integrated media expert
Veena Muley, ex-WPP Media client lead for Unilever, joins Nivea India as Integrated Media and Marketing Expert after four-plus years at WPP.
What Agencies Winning on TikTok Do Differently
Agency leaders from Power Digital and Adquadrant share how TikTok-first media buying, incrementality tests and AI creative drive growth.
81% of Indian marketers rank reach above attention quality
Beyond Reach: 81% of Indian marketers rank reach in top three media metrics, but 86% would reallocate if attention evidence proved stronger memory.
5 HIPAA martech gaps a BAA won’t close
Business associate agreements don't make health martech compliant. Here's how to audit tags, EHR feeds and ad platform exits for HIPAA risk.
St. Ewe’s £77m egg brand goes national
St. Ewe turns £77m in annual sales into its first national brand platform, For the Love of Egg, with ritual-led creative and a London…
Health Marketing’s Shift: From Information to Navigation
As smartwatches, social feeds and AI chatbots become first health touchpoints, brands must move from broadcasting information to navigating patient journeys.
Bealls Takes Treasure-Hunt Pitch National Across 650+ Stores
Bealls unveils its first national brand platform, 'For the Haul of It,' framing off-price shopping as a treasure hunt across 650+ stores.