Written by
Author: Marketing Junkies Desk
1,390 stories
AI Budgets Outgrow ROI Proof as Only 10.8% of Agents Scale
Companies are funding AI faster than they can prove its value. Just 10.8% of agent projects are fully scaled, and 40.2% of martech leaders…
Jio Story: The Brief Behind India’s Data Reset
The 2016 Welcome Offer was less a promo and more a brief: remove friction long enough for new habits to form. Here's what marketers…
81% of Indian Marketers Prioritise Reach Over Attention Quality
A Publicis Media India–MMA India report finds 81% of Indian marketers rank reach over attention quality, but 86% would shift budgets with evidence.
Jio Story: From Rationing to Routine
From the cyber café timer to the always-on pocket, a look at the small everyday shifts that quietly rewired India's data habits since 2016.
Imperial Blue revives Because, Men Will Be Men
Tilaknagar Industries revives Imperial Blue's long-running Because, Men Will Be Men platform with a new film from 82.5 Grey and Roopali Singhal.
Prose Integrated Wins EaseMyTrip’s Communications Mandate
EaseMyTrip has hired Prose Integrated to manage PR, corporate communications and reputation as the travel platform expands into new categories and markets.
Jio Story: One Connection, Many Local Voices
From village-to-city video calls to hostel Wi-Fi rituals and regional creators, how local voices became the creative layer of India's data decade.
Tata Tea Gold’s Durga Pujo campaign puts tea time over gifts
Tata Tea Gold rolls out Ekshathei Gold for Durga Pujo, backed by a Unomer survey: 68% of 25–40-year-olds value tea time over premium gifts.
Welspun’s ‘Itna Drama Kyun?’ Campaign Stars Vidya Balan
Welspun has launched a two-film humour campaign with Vidya Balan, turning everyday towel and bedsheet frustrations into cinematic drama.
Which Data Persona Fits You? Saver, Binger, Hotspot, Reel Royalty
A marketer's field guide to four everyday data personalities India built after 2016: the saver, binger, hotspot and reel.
TV news ad volumes fall 7%, much softer than last year’s 15%
TV news ad volumes fell 7% in January-July 2026, softer than last year's 15% drop; F&B led and spices, two-wheelers and solar products surged.
Jio Story: Cricket Finales, Wedding Reels and a One-Phone Huddle
Cricket finales, web-series nights and wedding reels turned one connection into a shared venue. What that means for marketers.