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Author: Marketing Junkies Desk
1,391 stories
Jio Story: Cricket Finales, Wedding Reels and a One-Phone Huddle
Cricket finales, web-series nights and wedding reels turned one connection into a shared venue. What that means for marketers.
Flipkart turns mum’s ‘Ek Size Bada Le Lo’ into a TV push
Flipkart's Big Billion Days film by 22feet borrows the familiar 'buy a size bigger' parenting advice to nudge festive shoppers toward larger TV screens.
Dinamalar digital head exits after 16 years, eyes AI-led role
Balasubramanian S will step down from Dinamalar at the end of October 2026 after 16 years, seeking a broader media, digital and AI-led leadership…
Jio Story: Mummy’s Dal Question and the AI That Just Answers
From free data to a spoken dal recipe: how 5G, cloud and AI Everywhere for Everyone could play out in everyday life and marketing.
WPP names Tyler Turnbull CEO of WPP Creative
Tyler Turnbull will lead WPP Creative from early 2027 with a mandate to connect agency brands with media, data, commerce and AI.
Apple’s Safari Blocklist Pushes Publishers to Trusted Server
With Apple's Safari blocking ad tech vendors without warning, publishers are testing IAB Tech Lab's Trusted Server to keep auctions and ad revenue alive.
Brand Measurement Is Moving Past Surveys to AI Signals
AI now makes it practical to combine search, social, ecommerce and commercial signals into an always-on view of brand health.
67% of B2B Buyers Prefer Rep-Free: Funnels Still Miss Intent
McKinsey, Gartner and Salesforce data show B2B buyers use ten channels and prefer rep-free buying—yet funnel stages still get read as buyer intent.
Who will own the Indian wall? New paint challengers attack
Birla Opus, JSW Dulux and Pidilite are using manufacturing scale and dealer push to challenge Asian Paints and Berger in India's festive paint market.
AuraCam’s Navratri film gives camphor a contemporary spin
AuraCam's new digital film, Shubh Shuruat, reframes familiar Navratri camphor rituals for a modern audience and marks an auspicious start to the festival.
X Self-Serve Advertisers Up 50% as AI Campaign Builder Launches
X has launched X Lift, an AI tool in X Ads Manager that turns a website URL into a ready-to-launch campaign. Self-serve advertisers grew…
Google Starts 52% of Local Searches, Then Loses the Next Click
At AWNY and Jupiter Festival, AI agents, retail media and open-web anxiety dominated. Fresh data shows Google starts 52% of local searches but keeps…