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Author: Marketing Junkies Desk
1,421 stories
Prose Integrated Wins EaseMyTrip’s Communications Mandate
EaseMyTrip has hired Prose Integrated to manage PR, corporate communications and reputation as the travel platform expands into new categories and markets.
Jio Story: One Connection, Many Local Voices
From village-to-city video calls to hostel Wi-Fi rituals and regional creators, how local voices became the creative layer of India's data decade.
Tata Tea Gold’s Durga Pujo campaign puts tea time over gifts
Tata Tea Gold rolls out Ekshathei Gold for Durga Pujo, backed by a Unomer survey: 68% of 25–40-year-olds value tea time over premium gifts.
Welspun’s ‘Itna Drama Kyun?’ Campaign Stars Vidya Balan
Welspun has launched a two-film humour campaign with Vidya Balan, turning everyday towel and bedsheet frustrations into cinematic drama.
Which Data Persona Fits You? Saver, Binger, Hotspot, Reel Royalty
A marketer's field guide to four everyday data personalities India built after 2016: the saver, binger, hotspot and reel.
TV news ad volumes fall 7%, much softer than last year’s 15%
TV news ad volumes fell 7% in January-July 2026, softer than last year's 15% drop; F&B led and spices, two-wheelers and solar products surged.
Jio Story: Cricket Finales, Wedding Reels and a One-Phone Huddle
Cricket finales, web-series nights and wedding reels turned one connection into a shared venue. What that means for marketers.
Flipkart turns mum’s ‘Ek Size Bada Le Lo’ into a TV push
Flipkart's Big Billion Days film by 22feet borrows the familiar 'buy a size bigger' parenting advice to nudge festive shoppers toward larger TV screens.
Dinamalar digital head exits after 16 years, eyes AI-led role
Balasubramanian S will step down from Dinamalar at the end of October 2026 after 16 years, seeking a broader media, digital and AI-led leadership…
Jio Story: Mummy’s Dal Question and the AI That Just Answers
From free data to a spoken dal recipe: how 5G, cloud and AI Everywhere for Everyone could play out in everyday life and marketing.
WPP names Tyler Turnbull CEO of WPP Creative
Tyler Turnbull will lead WPP Creative from early 2027 with a mandate to connect agency brands with media, data, commerce and AI.
Apple’s Safari Blocklist Pushes Publishers to Trusted Server
With Apple's Safari blocking ad tech vendors without warning, publishers are testing IAB Tech Lab's Trusted Server to keep auctions and ad revenue alive.