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Author: Marketing Junkies Desk
1,392 stories
Goodwipes AI spoof sidesteps a $700K production shoot
OK Future's AI spoof for Goodwipes skipped a $700K shoot and hit 1.5M Reddit views in four days, but the pace was unsustainable.
Apple Safari blocklist puts ad-tech identity on notice
At Advertising Week New York, Apple's quiet Safari blocklist dominated off-the-record chatter after iOS 27 cut off major ad-tech identity vendors.
US Out-of-Home Ads Hit Record $3.16B in Q2
US out-of-home ad revenue hit a record $3.16B in Q2, up 10.7% YoY, as AI trust issues push marketers back to physical screens.
Amazon Ad Spend Rises 15-40% Ahead of Prime Big Deal Days
Amazon Ads budgets are up 15-40% ahead of Prime Big Deal Days as brands shift dollars into DSP, CTV and Prime Video. Amazon's Q2…
Agency exits put client secrets in the courtroom
A Bengaluru court grants ITW Catalyst interim protection over confidential information after senior exits, while experts call for sharper agency contracts.
Influencer non-disclosure can draw ₹50 lakh fines
India's legal net around influencer marketing is tightening: repeat non-disclosure can draw ₹50 lakh, and personality rights now protect digital creators.
Festive adex tops ₹60,000 cr as East gets cultural
Regional festivals in East and North-East India are reshaping festive marketing, with ₹60,000 cr-plus adex, local culture and participation-led campaigns.
78% of brands see connected CX; only 25% of buyers agree
Bain's 2005 CX gap barely moved by 2026: 78% of firms say they deliver connected CX, only 25% of customers agree. Culture is the…
AI can draft, but marketers must own the decision
A veteran marketer says AI should assist execution, not own strategy. Here's where to draw the line, question recommendations, and stay accountable.
86% Want Protein: California Pistachios Courts Chai Time
Wonderful Pistachios takes The Better Snack to India's tea-time, using OOH, creators and Blinkit as 86% of snackers prioritise protein.
Google India’s AI Mode ad positions Search as a thinking partner
Google India and McCann India launch a Prasoon Joshi-conceptualised campaign showing AI Mode as a guide for multi-step life questions.
Marketing Automation Is Moving Faster Than Customer Trust
Hyper-efficient funnels can lift short-term metrics while eroding customer trust and marketer agency. Here's where to draw the line and what to protect.