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Author: Marketing Junkies Desk
1,394 stories
What the 2016 Welcome Offer Taught Marketers
The 2016 Welcome Offer bundled unlimited 4G data, voice, video and apps, then reached 100M subscribers in 170 days. Here is what marketers learned.
XECH Bets Festive Gifting on Everyday Utility
XECH Technologies launches Gift Smart. Celebrate More., timed to Amazon and Flipkart sale days, leaning on utility-led gifting across travel, workspace and home.
Mia by Tanishq redefines the engagement ring as self-choice
Mia by Tanishq's new film with Aneet Padda flips the engagement ring into a symbol of self-purchase and everyday celebration.
Krispy Kreme targets Gen Z with #ThisOneStays festive film
Krispy Kreme uses a camera-roll creative in #ThisOneStays, positioning its chocolate doughnuts in Gen Z's small festive rituals.
Jio Story: 2016 Changed the Shape of an Ordinary Day
From rationed data and cyber cafe queues to unlimited plans and a phone in every pocket, revisit the everyday shifts Jio triggered after 2016.
Jio Story: Village Calls, Hostel Wi-Fi and Festivals
From village-to-city video calls to hostel hotspots and regional creators, this Jio Story maps India's everyday media shift.
Melanie C gives up tracksuits for Uber x Red Cross Clothing Drive
Melanie C donates three tracksuits, a sequin suit and a Gucci dress to the 2026 Uber x Red Cross Clothing Drive, created by Poem.
Stagwell Media launches with 2,300 staff and agentic AI core
Stagwell folds Assembly into Stagwell Media, a 50-market, 2,300-person agency with agentic AI at its core and Alap Ghosh leading India.
Which One Are You? Data Saver, Binger, Hotspot, Reel Royalty
India's data decade created four media habits: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's what they mean for marketers.
Cricket, Finales and Reels on One Shared Jio Screen
From cricket nights around one phone to web-series finales and wedding reels, a look at how one connection became the shared screen of Indian…
Jio Story: 5G, cloud and AI in everyday life
Inside Jio's quiet shift from data pricing to everyday AI, and what 5G, cloud and 'AI Everywhere for Everyone' mean for Indian homes and…
Dear Media’s $50M-$100M Run: Drop the Script
Amanda Hirsch and Dear Media say podcast brand deals perform best when hosts shape the message. Scripts, they say, are the biggest brand mistake.